Did you know a mobile strategy combined with your PPC could help prospects to discover your business online? Here are three tips on how to optimise your PPC campaign with a mobile strategy:
- Reach all Devices
Let’s face it. People are on the internet all the time, whether they are at home, at work, or on the go. But people aren’t using the same devices to access the internet, or look up your business. 60% of Australians own multiple digital devices. This means that prospects could be searching for your business on a smartphone, laptop, or tablet. That’s why it’s important to ensure your website looks its best on every digital device.
- Know your Numbers
If you want to optimise your PPC campaign, you need to know how many people your website attracts.Could you tell me how many people visited your mobile site this year? How about last year? Hopefully, you’ve seen an increase between the years. If not, then you may not be running your PPC campaign effectively. Ask yourself: what am I doing to ensure my business is in front of searchers no matter what device they are on? The answers to these questions will not only help with your PPC campaign for mobile but can help you identify the best keywords to use so that you can get in front of your target audience.
- Get Mobile Friendly
The foundation of a good mobile strategy is a mobile friendly website, so make sure your website is optimised for mobile. One of the reasons Google adapted their search engine results pages and removed right rail ads was so that their consumer’s experience was the same across all devices.
PPC campaigns and a mobile strategy go hand in hand. That’s why creating a mobile-friendly website will help drive consumers to your site and keep them there. Stay up to date with recent updates in search advertising and mobile trends to keep your website right in front of consumers.