When was the last time you checked your businesses Facebook or Twitter profile? If you’re not sure where to start, we have put together a simple seven-day checklist you can use to makeover your social media presence.
Monday: Audit Your Current Social Media Presence
Where does your company have social media profiles? Make sure all of the platforms have the same information and images to show cohesion, which will make it easier for your customers to know the profiles belong to your business. Here’s a checklist for getting ready and starting your audit:
- Create an Audit Document: This is a fancy name for a document with a list of all your business’ social media platforms and their account details (such as login details and URLs to easily get you to your page).
- Update Your Passwords: Make sure the site has a strong unique password. It might even be worth having a different password for each social media account. Consider also giving a trusted employee the passwords as backup, or write them down and keep them in a secure place that you will not forget.
- Create a Task List: Make a list of everything that needs to be updated, such as profile pictures, logos, cover photos, and product and service descriptions.
- Double Check the Facts: It is important that your business’ basic information, such as phone numbers, address, website, and contact email address are all up-to-date and consistently listed across all platforms.
Tuesday: Google+ Local
It’s a good idea to start a Google+ Local page if you haven’t already got one. You can download the useful eBook available on our ReachLocal Australia website. If you have a Google+ Local page, it might be time to refresh it. Go through all the individual elements to make sure you don’t miss anything.
- Refresh Your Cover Image: To do this, hover over your current cover image and click ‘Change Cover’. You can upload your own image, or pick images from the pictures you’ve shared in your Google+ albums. Try and use an image that is interesting and relevant to your business.
- Update the ‘About’ Section: Select the ‘About’ tab on your profile and navigate to the ‘Story’ module, where you can update your tagline or add an introduction. You are able to format these with bold, italics, and even hyperlinks to share more about your business and its products and services.
- Check Links: You should have relevant links to your website, blog, and other social media profiles. Make sure they are all working links with up-to-date content.
- Update your cover photo: The Facebook cover photo is online shelf space – try and use an interesting and unique image that says something about your business. Make sure you have the rights to your image, as you don’t want to infringe on any copyrights or trademarks. Also keep in mind that your cover image can be made up of no more than 20% text. The same applies to your profile image, except you have a smaller area to represent your business. We recommend using your business logo here.
- Update Your Page Content: Under ‘Edit Page’ you can change various pieces of content affiliated with your page; such as address, a short description about your business, awards, products, and any other important information. It’s good to give this section a refresh regularly.
- Update Settings: This is important as you want to ensure all visitors can access the page and its information. Under ‘Edit Profile’ you can see exactly how your page is operating and make sure you have it set up so it is accessible to everyone.
- Update Your Profile Image/ Logo: This could be the same image as your Facebook profile image so visitors know it is the profile of the same business.
- Update Your Cover Image: Again, this could be the same cover image as your Facebook profile.
- Update Your Bio Section: You are limited in this section as you only have 160 characters to tell visitors about your business. Make sure that it is short, sweet and to the point! You can also share your location in your bio. Make sure this has been updated as well.
- Confirm Your Website: It is best to add your website hyperlink here, but if you’d prefer you can add the link to your blog, an article or another social media profile.
- Design: You are able to upload a custom background image, which should coordinate with the profile picture. Experts recommend using an image which is 160×1200 pixels and under 2MB in size. It is best if the colours of the background and profile image coordinate with your businesses colours.
LinkedIn is an excellent social media platform to find new employees and even customers. To update your businesses LinkedIn account, you can hover over your profile image on the upper right-hand bar and click ‘Manage’ next to your company page. This will take you to a view with several edible tabs – ‘Home’, ‘Careers’, and ‘Services’. Select the tab you wish to edit and click the blue ‘Edit’ button, then navigate to the section you want to update on each page.
- Page Details: Has your business grown or changed since you set up your LinkedIn profile? This is where you will make those changes. Make sure your company type, size, URL, industry, and locations are all up-to-date.
- Company Description: Make sure you have your latest company description; you may want to use the same one as your Facebook description. You can also include the products and services your business provides, and if there are any special offers to grab the attention of your visitors.
- Profile Image: It is ideal to use the same image for your LinkedIn profile as your Facebook and Twitter profile.
- Cover Image: You may want to use the same cover image as your Facebook and Twitter cover image.
- Content – Description, Video, Slides, and Images: These are easy things that you can add to your page which will encourage visitors to stay on your profile and explore more about your business and what you provide.
- Testimonials: It is a great idea to include quotes and testimonials from previous customers as new customers will be able to read them and see that you have experience and are trustworthy.
- Products and Services: You can customise this page with product logos, images, descriptions, names, and videos. Spend some time configuring these features to make sure they are easy to explore and look good on your page.
Go to ‘My Channel’ under the drop-down menu, and select the areas you want to edit. The feature ‘Channel Optimisation’ can teach you more about how you can optimise your channel on this page. There are a few elements you may want to edit:
- Channel Art: You can add photos to your channel by uploading them or accessing photos that are affiliated with your channel. You may want to use the same image that you used for your other account’s profile pictures as your YouTube profile image, and have the background match with your businesses colours.
- Description: Under the ‘About’ section, update the description of your business. Again, you may want to make this the same as your Facebook description.
- Links: You are able to put in relevant links on your YouTube page. These links could include your Facebook page, Twitter Page, and LinkedIn page.
- Videos: It is very important for you to have the latest and most relevant videos on your YouTube account. You should go through each video and make sure the titles are descriptive enough to get viewers to want to watch your video. Also check your video descriptions and make sure they contain keywords and even links to your website, phone numbers, and email addresses. Creating playlists is a great and easy way to sort your videos by type, product, or service. This will help to create a more enjoyable experience for your viewers.
This social media platform may not be relevant to all industries. But did you know the site is growing exponentially and is the second highest driver of website traffic of all social media platforms? If you are considering creating a Pinterest profile for your business, you may be surprised at the benefits it will bring.
- Account Type: If you joined Pinterest before it had the option for business pages, it is easy to convert your current account type to a business at business.pinterest.com. This will give you more options than a personal account, such as the business type, contact person, and business name, rather than the options of a first name/last name of a personal account.
- Profile Image: This can be the same as the profile pictures on your other accounts.
- About: Make sure your about section is relevant, interesting and optimised for search. This should be similar to the descriptions in your previous accounts, but you only have 200 words, so make sure you only include the important information that visitors will be looking for, such as your products and services.
- Location: Make sure you have the most relevant location affiliated with your Pinterest account.
- Boards, Board Covers and Descriptions: In addition to making sure your Pinterest profile is up-to-date, it is a good idea to refresh your Pinterest boards. You are able to update the names of your boards to reflect new branding. A simple refresh may include adding new cover images for each of your boards or arranging them in a different order. If you have new boards which you want to focus on, have them at the start so visitors can easily see them.
- Add Maps: A recent Pinterest Feature is being able to add maps to boards, called Place Pins. This makes it easy for your visitors to know where your business is located.
So there you have it – a social media makeover in 7 days! It may seem like a lot, but take it day-by-day and you’ll be surprised at how easy it actually is to change the social media presence of your business!