Why Are Online Reviews Important?

Why are online reviews important?

By ReachLocal ANZ Digital Marketing Consultant, Garry Mautner.    How many times have I heard this?  “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.”  Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews?    You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a

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