Connect with prospects and customers no matter where they are. You’re driving visitors to your site through SEO, social, content and paid advertising, but are you taking care of them once they get there? You can with TotalLiveChat, ReachLocal’s 24/7 live chat widget. See how it works to capture Jessica as a customer in the fun comic below!
Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you
With Christmas knocking on our door already (where did this year go?), it’s the perfect time to start preparing for a successful holiday season. If you’re just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks. Stand Out On Social Media Marketing In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most
Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your
Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your
Are you finding that sometimes you might get a like or two, but most of the time when you post on social media you hear crickets? Social media marketing is ineffective without engagement. To get your audience commenting, liking, sharing and clicking on your posts, you need to entertain and inspire them. Here are 10 tactics that will help supercharge your visibility as well as your audience engagement on social media!
Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Geofencing is an advertising technique designed to target a certain area or virtual perimeter using GPS. When a mobile device enters this “virtual fence,” the technology can be used to automatically trigger display ads,
Every 60 seconds on Facebook: 136,000 photos are uploaded 293,000 statuses are updated 510,000 comments are posted So it goes without saying that standing out and fighting for attention has become more competitive than ever! With this much activity buzzing on one platform, is it worth sharing content and competing for engagement? The answer is YES! Connecting with your audience on social media is crucial for your brand and posting regularly shows that your business is socially engaged. People like
It goes without saying that businesses need to be present in the right place at the exact moment when potential customers are searching, socialising and engaging online. But is that enough? Many business owners know tactics such as social media marketing is an effective way to build brand awareness, engage with new and existing customers and drive local prospects to your website. But how do you keep them on your site? And an even more challenging task is to get
If I asked you, what’s the one thing you can’t leave your house without – would you say your mobile phone? Most of us are attached to our smartphones all day long and we use these devices for much more than calling or texting. They are now used to access various apps to engage with social media, check the weather, get directions, research our next holiday, transfer funds, play games, book an Uber, shop and much, much more. This
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