Search Advertising and SEO – Why Your Business Needs Both!

Search advertising and Search Engine Optimisation (SEO) may seem like two separate marketing strategies. While they can achieve different results and help you reach different goals, there are many ways that these strategies can complement each other. In fact, using them together can result in reaching more prospects online. Here are three reasons why you should consider using Search Advertising and SEO together. More Online Shelf Space = More Clicks Combining Search Advertising and SEO provides an extra layer of

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3 Tools to Enhance Your Digital Marketing Efforts

Are visitors leaving your website without contacting you?  You might be doing all the right things to get people to your website such as implementing paid search advertising campaigns or applying best SEO practices. But if they are leaving without taking any action, here are some tools that can help you stay in front of them and even reach new audiences to drive leads and lift your marketing efforts. Encourage Return Visits by Leveraging Retargeting Retargeting technology displays your ads

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Why Reporting Matters When it Comes to Digital Marketing

Have you ever bought a lottery ticket and forgotten to check if you’d won? Successful digital marketing is like winning the lottery. If you don’t check your results you may never know how well you did or are doing. Here are three reasons why you need comprehensive, regular reporting to compliment your digital marketing strategy. Never Miss A Lead By regularly monitoring the performance of your digital marketing campaigns you will have complete transparency of metrics like ad impressions, click

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Marketing Tips for Your Business This Holiday Season

Here are a few of our marketing tips to help your local business have a successful holiday season. Ask Your Customers for Feedback By asking your customers for feedback about your products/services and customer experience, you are engaging with them in a meaningful way. Questions like these let your customers know that you care what they think and also provide you with insights into what consumers want or expect from your business. Remember to review the feedback and use it

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A Digital Marketing Strategy That Captures, Converts and Tracks

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where should you start? Words like search engine optimisation, retargeting, remarketing, social media advertising, display ads, and pay per click can all sound complex and confusing. We can help by suggesting the perfect trio to get you started! This solution is one that will get visitors to your site, get them engaging with your business and allow you

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Key Components to Creating Facebook Ads That Convert

Facebook advertising is great way for local businesses to reach a large audience. But some of the technical aspects that go into making a successful Facebook ad can be a bit tricky especially as Facebook’s advertising policies need to be followed. Here are several important components that you should know about to ensure your campaign performs well. Text The text section of your Facebook Ad is where you grab a viewer’s attention with information about your products or services, current

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Search Engines Don’t Go On Holidays

The holidays are a wonderful time of the year, for most people. It’s a time to slow down, unwind and spend quality time with friends and family. But not for search engines; they never switch off or go on break.  If your business does slow down during the holidays, there’s no better time to catch up and get ahead with your SEO and digital marketing efforts. Make the Most of Christmas Campaigns Google, Yahoo, and Bing provide consumers with the

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Mobile Marketing App – Meet our ReachLocal Mobile App

We’re excited to introduce you to our newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features increased visibility into advertising campaign performance and enables faster lead response times. With a powerful new user interface and improved campaign-level reporting, you can easily view campaign summaries or drill down into individual advertising campaigns. This free app allows you to keep track of your campaign results and even respond to

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4 Ways to Make Your Local Business Thrive This Holiday Season

Only 46 sleeps till Christmas! The holiday season can sometimes be difficult for local businesses, especially when things are slowing down before the New Year and people are leaving to travel overseas or interstate to visit family. We want your business to thrive this festive season because we know that four in five Australians are deeply connected to the small business sector – through employment, family, or love. Now is a great time to develop a strategy to promote holiday

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The Facebook Advertising Solution Your Business Needs

Did you know that you can now stay in front of your customers and engage potential new customers with Facebook retargeting? This is a clever advertising solution that helps businesses maximise their social media marketing efforts by providing return on investment at an affordable cost. One unique feature of this type of advertising is Facebook’s ability to reach new and expanded audiences through targeting options. With more than 15 million monthly Facebook users in Australia, this allows you to remarket

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