Every day is exciting at ReachLocal. But, Monday was an extra special day at the ReachLocal APAC Headquarters because we hosted a VIP Microsoft/Bing Business Lunch and roundtable, for our partners.
Not only was there delicious food on offer, but the office was buzzing with an inquisitive group of business partners who had received an exclusive invite to meet Rik van der Kooi, in his first ever visit to Australia.
About Rik van der Kooi:
Rik van der Kooi is the Corporate Vice President of Microsoft Search Advertising. In this role, he has the overall responsibility for building and scaling Microsoft’s advertising offerings globally. Rik is also accountable for the executive oversight over the company’s expanding digital ecosystem partnership strategy.
About the Event:
The event was a first of its kind where Rik outlined the growing success of Microsoft Bing Ads globally and in Australia and talked us through his vision for the future of Search. This was an insightful session which got everyone excited and also curious.
Our guests were then given the unique opportunity to participate in a Q&A style forum. They engaged in a direct conversation with Rik and were able to ask questions, provide feedback and learn more about how Bing can help them. Without giving away too much (until our next blog post) key topics of discussion included the Future of Search, Artificial Intelligence, the value of moving towards mobile and ‘The Holy Grail of Search Advertising’. There was a lot of excitement in the room and the atmosphere was fun, casual and collaborative.
“A very well-organised event hosted by ReachLocal. It was great to get lots of valuable and interesting advertising insights directly for Bing.” Ali, Business Development Manager at All in IT Solutions
This was an exclusive opportunity made possible through ReachLocal’s elite SMB partnership with Bing. As a distinguished partner we are honoured to receive training, collateral, industry insights and technical support to ensure that we can provide success to our clients. Stay tuned to find out more about the information shared at our Bing Business Lunch. If you would like to learn more about the ReachLocal Partner Program call us on 02 8197 5792.