It goes without saying that businesses need to be present in the right place at the exact moment when potential customers are searching, socialising and engaging online. But is that enough? Many business owners know tactics such as social media marketing is an effective way to build brand awareness, engage with new and existing customers and drive local prospects to your website. But how do you keep them on your site? And an even more challenging task is to get those visitors to convert into customers.
Pairing Facebook advertising with a live chat solution is one way to drive meaningful actions from social media. Let’s start by looking at how Facebook advertising is effective in its capacity before we bolt on live chat to give your business the ultimate boost in leads.
Here’s a mind-blowing stat: in the first quarter of this year a massive 1.28 billion active users logged onto Facebook daily (Facebook Newsroom). It’s a no-brainer that there’s a huge opportunity here for businesses to reach their prime target market and engage with key audiences at scale. Facebook advertising can help you develop an interactive online community to spread brand awareness, strengthen customer loyalty, and increase your customer following.
To make the most of this social media site it is important to understand how people are using the platform. Here are three interesting facts:
So what does this mean? To drive the highest amount of traffic to your website, you should be visible and advertise at these times. But keep in mind that you might not be available for phone calls first thing in the morning. Or perhaps these are times that your customers are unable to make personal calls because they are at work. Maybe they are looking for an instant answer to a simple question and the last thing they want to do is fill out a form, send an email or be put on hold.
How do you overcome these time-related challenge?
Chat has become very much the norm as to how we communicate in this day and age. Think about it – most of us use Facebook Messenger, Text Messages, Snapchat, WhatsApp and other messaging functions or apps because this has become our preferred method of talking to other people. Why not do the same for your business? On average, 30% businesses with live chat are converting more leads than companies that don’t have this function. To increase leads, we already know that it is best practice to offer multiple methods for website visitors to contact you. In addition to offering a contact form or phone number (which may or may not be convenient for your customers), you can also add live chat technology to drive more – and better quality – leads from prospects visiting your site. This gives your potential customers the convenience and accessibility they require for an effortless user experience and will boost overall leads to your business.
Scenario of How These Solutions Work Together
You are a business owner and your business install turfs and lawns. Recently you’ve been posting photos on Facebook of before and after images of lawns that you have installed. It’s great to see that these images are getting lots of likes and comments. This encourages you to share a Facebook ad offering a special discount for first-time customers. This offer takes potential clients to your website to book a lawn installation. But maybe people aren’t ready to buy straight away. Perhaps they’d like to find out more about the varieties of turf you supply, your service area or how long the offer is valid till? You don’t have a receptionist who would be available to answer the phone at all hours of the day. Here’s when a live chat solution can solve this problem. A 24/7 chat service can capture visitor information allowing you to follow up the next day. This ensures these leads are captured as an opportunity for new business.
Both of these advertising solutions are powerful and can really give your leads a boost when used together to complement each other. Contact us today to find out more about ReachLocal’s TotalLiveChat solution or register now for our webinar to learn how you can get more engagement on Facebook!