Reinvent Facebook Marketing Strategies During the Pandemic

Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts.    Facebook Advertising  Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time

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COVID-19: Tips to Cope with Social Distancing [INFOGRAPHIC]

We will get through this together

The recent outbreak of the COVID-19 virus has impacted people in several ways. Social distancing and isolation have been affecting the ability to carry out normal routines while the state of uncertainty may leave people feeling anxious or overwhelmed. Although there are many things out of control, there are a few things where we can work together during these challenging times. Here are some health and well-being tips to help you cope with social distancing, and look after yourself and others during this difficult time.  

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COVID-19: Online Presence Checklist

Woman updates her businesses online presence whilst working from home with her dog.

For many of us right now the situation is ‘business not as usual’.  To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.  ✅ Online Presence Checklist Item 1: Update Your Website Greet visitors to your website with easy-to-find information

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5 Quick Tips to Help Your Business

5 Quick Tips to Help Your Business

Local businesses across the country and world are facing many challenges due to the outbreak.     Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis.  1. Communicate Change   A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective

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How Can Businesses Navigate This Crisis?

Woman wonders how her business will cope in this crisis.

Businesses are facing a great amount of uncertainty right now. Like myself, you’ve probably received a lot of emails from brands and companies lately. It is great to see Australian and New Zealand businesses keeping a positive attitude and dedicating time to keep their customers informed of changes as they happen. These businesses should be praised for their commitment, not only to their customers, but to their employees and communities too. What’s even better is seeing them implement new strategies to serve their customers and keep their business

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Essential Tips to Stay Productive When Working from Home

As governments and companies are preparing to combat the ongoing pandemic, more and more employees are advised to work from home.  If you have ever worked from home in your lifetime, then you must be on top of it. But there many like us, who have never experienced working from home situation, and may find it difficult. Especially, if you have a set routine of daily coffee runs with your colleagues in the morning, quick chat breaks or fighting over which Spotify playlist to play – these are a few of the office routines that keep us sane and

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Best Practices for Managing Negative Online Reviews

A person leaves you an unhappy review of your product or service online. What do you do? Do you lose faith in your business, or do you end up ignoring the customer and their review?  The number one thing is that you should never ignore them! Online reviews work a lot like word of mouth referrals. Consumers are likely to read others’ experience with your business before betting their money. 90% of us read online reviews, and usually, the top six reviews help determine our buying decision. You need to understand that no business is perfect, and you’ll never be able to please everyone. Receiving negative

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Gmail Ads: Understanding the Basics [INFOGRAPHIC]

Gmail Ads ReachLocal

Here’s an Infographic to give you the basic understanding of our recently launched solution, Gmail Ads. 

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An Introduction to Gmail Ads

Around 1.5 Billion people have a Gmail account, making it fairly safe to say Gmail has a wide net!   Gmail is one of the most popular email service providers globally due to its usability and incorporated AI. A Gmail account comes with predictive email body responses and email categorisation to name a few features that make Gmail’s email service a unique and advanced product focused on user experience.   You might know what predictive email body responses are and how they benefit the end-user, but what about email categorisation tabs? Gmail users have ‘tabs’ automatically enabled when they create a Gmail account and for many, the feature has become a ‘new normal’ as the benefits speak for

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Top Marketing Podcasts to Listen to in 2020

Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade.   More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner!   Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts

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