Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts
Do you often struggle to understand the difference between boosting a post on Facebook and running a Facebook ad campaign? Boosted Posts and Facebook Ads both fall under advertising within the Facebook platform. Both methods require budgets for the content to be shared with a wider audience however the control over the campaign varies greatly between the two.
2020 will bring more digitisation and automated interaction between brands and consumers. Let’s peer into the future and uncover five crucial digital marketing trends for 2020.
Finishing a degree can be both an exciting and daunting time for many graduating students. It can often be difficult to understand how to get started with limited applied knowledge in your field of choice. Internships are a great way to gain relevant knowledge, skills and experience which will not only help you gain a solid base for practical understanding, it will also help you stand out in a highly competitive job market. During my final semester at my University (International College
The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In 2020, 40% of
Instagram has grown enormously since it was first launched in 2010, but only after Facebook bought it in 2011, people learned about the app. By 2012, they saw a huge increase in profiles where users started treating Instagram like a digital scrapbook. Since then, Instagram has evolved and introduced many different features such as direct messages, Instagram Stories, IGTV and a live video feature. In the last decade, Instagram has been a valuable channel for businesses to promote their products and services with
You know the holiday season is upon us as soon as you see beautifully decorated Christmas trees put up in malls and around the city. Which means you should have your holiday marketing in place by now. If not, then here is our last-minute Christmas marketing checklist to help your business to be at the forefront of your audience during the busiest time.
Digital marketing is high in demand, especially with more and more businesses investing in digital marketing than ever before, resulting in a vast range of roles and skills. Some time ago we told you what a Digital Marketing Consultant does, their day to day responsibilities, how they bring on new clients and a lot more. Today, we want to give you insights into the role of a Client Success Manager (CSM), the analytical mind, responsible for running digital campaigns. Let’s find out from Filipe Ferrao what it’s like
Demand for quality content is on the rise; 78% of marketers say they have achieved success as the result of investing in content marketing, and 68% of those successful marketers believe content marketing has allowed them to build credibility with their potential customers. So, what exactly is content marketing? According to the Content Marketing Institute, it is a process that involves creating consistent, valuable, and relevant content, and distributing it to the right audience, through the right channel, at the right time. Content marketing is geared toward lead generation and brand awareness instead
Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together.