Search Advertising and Display Advertising [INFOGRAPHIC]

Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together. 

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5 Cost-Effective Digital Advertising Solutions for SMBs [INFOGRAPHIC]

5 Cost-Effective Digital Advertising Solutions for SMBs

Are you a small business looking into digital advertising? In this infographic, we’ve outlined five digital advertising options that work great for SMBs, explained how they work and why they represent value for money.

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Four Ways to Have an Effective Display Advertising Campaign

There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better.   An Eye-Catching Landing Page  A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience, then

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Key Reasons to Consider Geofencing for Your Business

Have you considered targeted mobile advertising (geofencing) for your business?

We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, to message or to scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a marketing perspective, it is one the most effective mobile-focused tactics you can use, and it’s called Geofencing.   What?  Mobile phones are like tracking devices, using GPS, Wi-Fi and radio frequency

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Digital Marketing Meets Billboards

Studies show that people who have seen an outdoor marketing campaign are 17% more likely to follow up and engage with that brand on mobile.  Rather than debating whether to pool efforts and resources into digital marketing versus print advertising, it should be common practice for businesses to invest in both.     So, what exactly are the benefits?    #1 Reach  With 72% of Australians travelling on roads to and from work and over 3.5 billion searches per day on Google, you’re bound to reach a more significant portion

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Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

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Digital Tactics to Win Back Your Audience’s Attention

Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your

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5 Ways You Can Drive More Customers to Your Business

What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.

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Your Top 5 Geofencing Questions, Answered!

Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions  with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Our top geofencing tactics for small companies provide an effective way, targeting consumers at a hyperlocal level to increase brand awareness and conversions in your area or virtual perimeter using GPS. When a mobile

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Location Based Mobile Advertising: Use It to Drive Foot Traffic

If I asked you, what’s the one thing you can’t leave your house without – would you say your mobile phone? Most of us are attached to our smartphones all day long and we use these devices for much more than calling or texting. They are now used to access various apps to engage with social media, check the weather, get directions, research our next holiday, transfer funds, play games, book an Uber, shop and much, much more.   This

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