Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your
What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.
Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Geofencing is an advertising technique designed to target a certain area or virtual perimeter using GPS. When a mobile device enters this “virtual fence,” the technology can be used to automatically trigger display ads,
If I asked you, what’s the one thing you can’t leave your house without – would you say your mobile phone? Most of us are attached to our smartphones all day long and we use these devices for much more than calling or texting. They are now used to access various apps to engage with social media, check the weather, get directions, research our next holiday, transfer funds, play games, book an Uber, shop and much, much more. This
Wouldn’t it be great if you could target people who enter a specific location like your business or an event you’re hosting? Imagine if your ad could show up on their favourite mobile app at that exact moment. We have the perfect mobile display advertising tactic to do just that – it’s called GeoFence! If you’re wondering howGeofencing works, it is a location-based mobile technology that lets you define a specific,, geographic area for displaying your ads on mobile applications.
How can you lift the results you’re getting from search engine advertising with little cost and effort? Paid advertising is essential for promoting your business online. However, with the changing and competitive nature of search algorithms for top spots, you may not always attain the traffic and leads you’re hoping to achieve. The secret lies in retargeting – an effective display advertising tactic that re-engages prospects who didn’t initially convert into sales leads. Many local businesses have seen a boost in
Retargeting can be an incredibly powerful marketing tool which is great for building brand awareness and also helps recapture leads who may not have become a customer when visiting your website. When paired with search advertising, it can help you get even more return on your investment. What is Retargeting? It is a type of display advertising that engages interested prospects who visited your website but may not have converted into a sale. By showing them your ad it encourages them to
Have you ever met someone who left a lasting impression because they were at the right place at the right time and were easy to work with? Your business can have the same impact through retargeting. You can put your business back in front of people who have already visited your website or are looking for what you offer with this smart technology. Here’s how it works: Site Retargeting When a prospect leaves your website, that doesn’t mean it’s over
Is your business also looking for a way to stay top of mind in a digitally distracted world where people are constantly shifting between websites, social media networks, emails, online videos and search engines? You know, some kind of way to send a subliminal message saying: “Hey I know you were interested and I understand you got busy but would you like to come back”? There is. Remarketing allows you to re-engage people that have visited your site and recapture
Whether you’re focusing on SEO, social media or paid advertising, the end goal of your marketing campaigns is to convert visitors of your website into customers. You might have it under control with a well-designed website, easy-to-find contact information, submission forms and a process for responding to people who call or email you. Did you know there’s even more you could be doing to convert visitors into leads? Here are three things you can do to get more conversions from