3 Tips to Optimise PPC With a Mobile Strategy

Did you know a mobile strategy combined with your PPC could help prospects to discover your business online? Here are three tips on how to optimise your PPC campaign with a mobile strategy: Reach all Devices Let’s face it. People are on the internet all the time, whether they are at home, at work, or on the go. But people aren’t using the same devices to access the internet, or look up your business. 60% of Australians own multiple digital

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5 Ways You Can Drive More Customers to Your Business

What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.

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Search Advertising and SEO – Why Your Business Needs Both!

Search advertising and Search Engine Optimisation (SEO) may seem like two separate marketing strategies. While they can achieve different results and help you reach different goals, there are many ways that these strategies can complement each other. In fact, using them together can result in reaching more prospects online. Here are three reasons why you should consider using Search Advertising and SEO together. More Online Shelf Space = More Clicks Combining Search Advertising and SEO provides an extra layer of

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ROI Series: Part 2 – Measure the Success of Search Engine Advertising

In the first part of our series, we looked at the importance of driving ROI from your digital marketing. In this section, we’ll explore how you can get bang for your buck specifically from Search Engine Advertising. Search advertising is an effective way to reach prospects online. However, many businesses feel they can’t accurately measure the success of their search advertising campaigns and are unsure about what to do to maximize their efforts. Here are a few ways you can get a

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Digital Marketing Investment: Find out How to Drive ROI

ROI from Your Digital Marketing

Hi and welcome to our three part series on driving ROI from your digital marketing! We understand that as nice as it may be to have a wonderful company culture, an active social media page or processes that run flawlessly, the most important thing that matters to business owners is the bottom line. Every dollar of cash flow counts when it comes to running your business. That’s why we’ve created a series which identifies and explores how you can drive

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A Digital Marketing Strategy That Captures, Converts and Tracks

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where should you start? Words like search engine optimisation, retargeting, remarketing, social media advertising, display ads, and pay per click can all sound complex and confusing. We can help by suggesting the perfect trio to get you started! This solution is one that will get visitors to your site, get them engaging with your business and allow you

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The Importance of High Quality Creatives for Effective Digital Marketing

A great strategy without great creatives is like an unbaked cake. While all the ingredients are present – it won’t rise and be delicious until you’ve applied some heat. You may have an unbeatable offer and a great landing page but you need high quality creatives to inspire your customers to drive click-throughs. In this article we will explore what we know about ad creatives and how we can achieve success with excellent creatives. What we know: Creative quality is

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Why You Need to Advertise On Multiple Search Engines

We’ve all heard the saying “don’t put all your eggs in one basket”. The same applies for putting all your ads on Google. Don’t do it. Why? The saying is based on the idea that you don’t want to put all of your resources in the one place. Similarly, while Google is an important place to advertise, it’s not the only search engine consumers’ use. Here are some important stats to consider on why you need to be advertising across

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Boost ROI by Combining Search Advertising with Retargeting

search and retargeting

Retargeting can be an incredibly powerful marketing tool which is great for building brand awareness and also helps recapture leads who may not have become a customer when visiting your website. When paired with search advertising, it can help you get even more return on your investment. What is Retargeting? It is a type of display advertising that engages interested prospects who visited your website but may not have converted into a sale. By showing them your ad it encourages them to

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What Does Voice Search Mean for Digital Marketing?

Voice search is changing the way many of us look for and access information. But what exactly is it? It refers a speech recognition technology that allows people to search by saying terms aloud rather than typing them into a search field within a smartphone or desktop browser. Examples of voice-activated digital assistants include Google’s microphone or Siri. So, how will voice search shake things up for digital marketers? In this post we’ll explore what this means for search engine

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