Reap the Benefits of Revamping Your Website

In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it?   Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far

Read More...

OK Google, Optimise My Business For Voice Search 

How Can I Optimise Business For Voice Search

We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.      Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all our solutions – whether it is YouTube Advertising, ReachSearch or ReachDisplay, we notice here in Australia we pick up on trends not long after they have gained popularity in the

Read More...

ReachLocal ANZ Wins Bing Channel Partner of the Year

We are pleased to announce that Microsoft has awarded us APAC Channel Partner of the Year as part of this year’s Bing Partner Awards. This recognition follows our win in 2017 as Rising Star Partner of the Year. The awards honour individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. ReachLocal is recognised for its Channel Partner work as all our campaigns are automatically set up

Read More...

Bidding on Your Brand Name – Should You Do It?

Should you bid on your business brand name?

As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have

Read More...

Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

Read More...

How to Enhance Your Digital Marketing with PPC & SEO

PPC and SEO are often looked at as two separate marketing strategies. But did you know that you can pair them together? Although PPC and SEO yield different results, when combined, they can help your online marketing in many areas. Here’s how to enhance your digital marketing by combining the two: 1. Improve Your Advertising Campaigns Your PPC and SEO campaigns provide you with data that is relevant and can be applied to other aspects of your digital marketing. Check

Read More...

Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

Read More...

Quality Score: Why It Matters for Your PPC Campaigns

When it comes to your Quality Score, do you know where your business stands? You may be wondering what is Quality Score and how does it impact online advertising efforts? To refresh your memory, Quality Score is a score Google assigns your ads based on their relevance to consumers. It takes your clickthrough rates, landing pages, and ad relevance into consideration when giving your ad a 1-10 rating. If you’re wondering why your Quality Score matters, read these three reasons:

Read More...

3 Tips to Optimise PPC With a Mobile Strategy

Did you know a mobile strategy combined with your PPC could help prospects to discover your business online? Here are three tips on how to optimise your PPC campaign with a mobile strategy: Reach all Devices Let’s face it. People are on the internet all the time, whether they are at home, at work, or on the go. But people aren’t using the same devices to access the internet, or look up your business. 60% of Australians own multiple digital

Read More...

5 Ways You Can Drive More Customers to Your Business

What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.

Read More...