Search Advertising and Display Advertising [INFOGRAPHIC]

Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together. 

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Four Christmas Holiday Marketing Tips for Your Business

Christmas is just around the corner, which means now is the time to start thinking about your holiday season marketing in order to stay ahead of the curve. Between shopping for presents and planning a holiday, people will spend a large portion of their time during the Christmas season online, so take advantage of the festive spirit.   Let us show you how you can get prepared, with our top holiday marketing tips.  Become Mobile-Friendly  Christmas is traditionally the time where customers are going to be

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Learn the Basics of Pay-Per-Click (PPC) Advertising

Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of digital marketing, with approximately 45% of businesses are investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions.  What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service or product.   Over

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5 Cost-Effective Digital Advertising Solutions for SMBs [INFOGRAPHIC]

5 Cost-Effective Digital Advertising Solutions for SMBs

Are you a small business looking into digital advertising? In this infographic, we’ve outlined five digital advertising options that work great for SMBs, explained how they work and why they represent value for money.

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Microsoft and Verizon Media Announce Their Search Partnership

Microsoft and Verizon Media first announced their enhanced search partnership in January 2019 for search marketers to have a global platform to run search advertising campaigns. On the 25 June 2019, both Microsoft and Verizon Media officially confirmed the search partnership expansion across Australia and New Zealand. Now both Yahoo and AOL campaigns are exclusively serviced by Microsoft Advertising.  As a Microsoft Advertising Elite Channel Partner, ReachLocal is excited to hear about this partnership. It will enhance and add more reach to search advertising campaigns which ReachLocal are running for our clients. They are likely

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Building an Enduring Marketing Strategy

A solid marketing strategy is imperative for any business wanting to make an impact in the marketplace. With a strategic approach, your business can both win new customers and keep existing ones coming back. With such a variety of marketing tactics available, it’s understandable to feel overwhelmed with where to start. Here are four pillars for building a solid foundation for your marketing strategy, which you can build upon with additional tactics in time.  Online Presence  Having a strong online presence is crucial for all businesses. Consumers are most likely to go

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ReachLocal ANZ Retains Elite Bing Partner Status for 2019

Recently, Microsoft named ReachLocal ANZ as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. We take immense pride in retaining this title for three consecutive years. We also won the Bing Rising Star Partner of the Year award in 2017 and the Bing APAC Channel Partner of the Year award in 2018. In addition, we were excited to learn just this week that we are a finalist

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OK Google, Optimise My Business For Voice Search 

How Can I Optimise Business For Voice Search

We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.      Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all our solutions – whether it is YouTube Advertising, ReachSearch or ReachDisplay, we notice here in Australia we pick up on trends not long after they have gained popularity in the

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ReachLocal ANZ Wins Bing Channel Partner of the Year

We are pleased to announce that Microsoft has awarded us APAC Channel Partner of the Year as part of this year’s Bing Partner Awards. This recognition follows our win in 2017 as Rising Star Partner of the Year. The awards honour individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. ReachLocal is recognised for its Channel Partner work as all our campaigns are automatically set up

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Bidding on Your Brand Name – Should You Do It?

Should you bid on your business brand name?

As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have

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