Have you ever wondered what prospective customers are seeing about your business when they search for you online? Are they seeing your website? Your social profiles? Your local listings? Is all the information about your business not only accurate but also compelling enough to make them take the plunge and become your customer? With Search Engines providing more and more personalised results, it can be difficult to understand how you really look online unless you’re armed with some serious technology and a lot of time. Therefore, it is very important to have a strong
Many businesses have been shut down for a while due to the outbreak. As the restrictions slowly begin to ease out, businesses are gearing up to reopen and resume serving their products and services. As we progress towards the new normal, it is essential to readapt and understand the shift in consumer behaviour. Therefore, now is the time to invest in various marketing tactics that will ensure a strong come back. To help you navigate this transition, we have compiled
If you’re starting up or running a small business, you probably don’t have the big budget that your more established, larger competitors enjoy. The truth is: you don’t necessarily need it. There are a lot of digital marketing tactics a business like yours can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you. Invest in a Mobile Responsive Website If you’re running a business today, there’s no
No one knows for sure how consumers will react to non-essential businesses being open again. Some may be wary of visiting increasingly crowded public spaces, or of frivolously spending money right now. But there will be others who joyfully rush through shopping centre doors, their money burning a proverbial hole in their pocket. Either way, you should consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your
Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time. Search Engine Advertising Search is great because you only pay when interested customers click on your ads! Consider expanding your reach across multiple search engines to include Bing, which now has a 7.7% share of the desktop search market in Australia. Many advertisers see even cheaper clicks on Microsoft Advertising than on Google. It may be fair to
Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together.
Christmas is just around the corner, which means now is the time to start thinking about your holiday season marketing in order to stay ahead of the curve. Between shopping for presents and planning a holiday, people will spend a large portion of their time during the Christmas season online, so take advantage of the festive spirit. Let us show you how you can get prepared, with our top holiday marketing tips. Become Mobile-Friendly Christmas is traditionally the time where customers are going to be
Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of digital marketing, with approximately 45% of businesses are investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions. What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service or product. Over
Are you a small business looking into digital advertising? In this infographic, we’ve outlined five digital advertising options that work great for SMBs, explained how they work and why they represent value for money.
Microsoft and Verizon Media first announced their enhanced search partnership in January 2019 for search marketers to have a global platform to run search advertising campaigns. On the 25 June 2019, both Microsoft and Verizon Media officially confirmed the search partnership expansion across Australia and New Zealand. Now both Yahoo and AOL campaigns are exclusively serviced by Microsoft Advertising. As a Microsoft Advertising Elite Channel Partner, ReachLocal is excited to hear about this partnership. It will enhance and add more reach to search advertising campaigns which ReachLocal are running for our clients. They are likely