New Google My Business Features

New Features in Google My Business

Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users.   Let’s find out what these new features do!  Welcome Offers  Who doesn’t like a deal or two? Welcome Offers

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Building an Enduring Marketing Strategy

A solid marketing strategy is imperative for any business wanting to make an impact in the marketplace. With a strategic approach, your business can both win new customers and keep existing ones coming back. With such a variety of marketing tactics available, it’s understandable to feel overwhelmed with where to start. Here are four pillars for building a solid foundation for your marketing strategy, which you can build upon with additional tactics in time.  Online Presence  Having a strong online presence is crucial for all businesses. Consumers are most likely to go

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Impact of Online Reviews on Local SEO Ranking

The relationship between seo and online reviews

In this digital era, consumers are heavily dependent on what others are saying about your business to help them make wise and informed decisions when making purchases. Online reviews provide consumers with an easy way to publish their personal experiences, good or bad. This helps to share their unbiased experience with others looking to buy or engage in similar service.  Online search has radically changed the way people shop and look up information. 90% of consumers will read a review before making a purchase decision, while 91% of

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Why Are Online Reviews Important?

Why are online reviews important to your business?

By ReachLocal ANZ Digital Marketing Consultant, Garry Mautner.    How many times have I heard this?  “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.”  Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews?    You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a

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Our Predictions: Top Digital Marketing Trends in 2019

2019 is going to be an exciting year, with lots to offer to SMEs and marketers. We have closely observed some of the emerging trends that are essential to digital marketing to help increase the effectiveness of work in this space.   Below we have outlined some of the reoccurring trends from 2018 that will see significant progress this year.   Without further ado, let’s dive right into it: Voice search is continuing to rise!  Throughout 2018, voice devices from three tech giants have gained popularity in the markets

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All the Right Reasons to Create a WordPress Site

WordPress was first introduced in 2003 and now it’s one of the most prominent web development platforms. About 60% of all websites use WordPress globally, making it the most popular Content Management System (CMS) for the 7th year in a row. On top of being the most preferred CMS, it is also a great friend to SEO.  So, why should you choose WordPress over other website creation and management platforms?   Responsive design  Responsive website is not a choice but a must have for every business. With a large number of people browsing

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Reap the Benefits of Revamping Your Website

In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it?   Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far

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How Long Will SEO Take to Rank My Business?

how long will seo take to rank my business reachlocal

How long will SEO take to rank my business? This is the age-old question we hear all the time from our clients here at ReachLocal. It pains me to have to tell you that there really isn’t a simple, ‘one-best-way’ answer to this question.  What we first need to clarify is that this is (unfortunately) a misguided question (sorry). The question that we really should be looking to answer is ‘how can SEO increase my website traffic and the number of leads it generates?’.   Ultimately, optimising your website doesn’t really mean much

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How Can I Improve My Search Engine Optimisation (SEO)?

How Can I Improve My SEO

Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted.       Although there are far too many to delve into here, let’s cover off some of the basic starting points when integrating an SEO strategy.  [For a more intensive overview see REACHSEO ‘How It Works’.]    #1 Research  Before you can even think about getting started with SEO, you

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What Is Search Engine Optimisation (SEO)?

What is SEO

Finding out more about exactly how search engine optimisation works is kind of like drinking out of a firehose. The reality is, there is just so much information out there (weighed down by complex jargon), that it can be difficult to pinpoint where to start and break down what SEO actually is.     SEO stands for Search Engine Optimisation. It is the practice of improving internal and external factors of a website to increase relevance and the traffic it

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