5 Ways You Can Drive More Customers to Your Business

What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.


Search Advertising and SEO – Why Your Business Needs Both!

Search advertising and Search Engine Optimisation (SEO) may seem like two separate marketing strategies. While they can achieve different results and help you reach different goals, there are many ways that these strategies can complement each other. In fact, using them together can result in reaching more prospects online. Here are three reasons why you should consider using Search Advertising and SEO together. More Online Shelf Space = More Clicks Combining Search Advertising and SEO provides an extra layer of


ROI Series: Part 3 – Get Real Results From Your SEO

Get Real Results From Your SEO

We’ve looked at the importance of driving ROI from digital marketing and measuring success from Search Engine Advertising. Here is our third and final part of our series which looks at how you can get real results from your SEO. Firstly, Why SEO? SEO is the shelf-space that you want to own so that your business appears in the top spots people look at online. It is also the foundation of your digital presence which appeals to both searchers and search


Search Engines Don’t Go On Holidays

The holidays are a wonderful time of the year, for most people. It’s a time to slow down, unwind and spend quality time with friends and family. But not for search engines; they never switch off or go on break.  If your business does slow down during the holidays, there’s no better time to catch up and get ahead with your SEO and digital marketing efforts. Make the Most of Christmas Campaigns Google, Yahoo, and Bing provide consumers with the


Be Visible In The Moments That Matter With These Two Types Of Digital Advertising

Have you ever been told that it’s the journey that matters, not the destination? Local businesses definitely want phones to be ringing off the hook, numerous bookings to be made daily and more customers coming through the doors. But in order to achieve this, we need to redefine and improve the journey that we take our customers on. In most instances purchases are made up of several moments that influence a consumer’s buying decision (leaving aside impulse-buys). So how can


Website SEO Best Practices: 5 Ideas to Enhance Your Site

Enhance Your Website For SEO

Search engine optimisation or SEO is the process of making sure your website meets the standards or expectations of search engines such as Google, so that it will appear in the top spots when people search online. While we wish we could promise you a top spot on Google and other search engines, we must make a confession: the rules of website SEO best practices are constantly changing and there isn’t a magic formula that will get you to position


Does Your SEO Agency Report Accurately?

Does your SEO Agency Report Accurately?

Over the weekend, my dog wasn’t too well so I typed “emergency vet Melbourne” into my laptop.  Simultaneously, my partner who was sitting next to me asked her phone “Ok Google, I need an emergency vet in Melbourne.” While the intent was the same, what was displayed by each of our search results looked different. Personalised search results based on historical actions of the consumer is not a new concept. Since 2012 there has been a shift in the way


Do You Know What to Look For When Hiring a SEO Specialist?

If I knew what the Google algorithm was, I’d be sitting on a private island sipping cocktails. The truth is nobody other than a handful of people at Google actually knows what the ins and outs of the algorithm are. That’s why I recommend careful consideration of anyone that promises to have your business ranking on the first page of Google in just a number of weeks. If it seems too good to be true it probably is. Investing in


Monopoly: The SEO Local Listings Edition

In the board game Monopoly the aim is to move around the board, ultimately owning as much property as possible. Local listings work in a similar way so that your business can dominate search engine result pages. In this post we look at how listings work like the board game Monopoly, to impact your SEO. Claim Your Space: Like Monopoly, SEO is about claiming property. When people are looking at a search results page, you want your business to own


Give your Online Presence Some SEO Love this February

Give Your Website SEO love

With Valentine’s Day right around the corner, it’s a great time to consider giving your online presence some love and attention. Here are three sweet SEO ideas that can make your business’s online presence feel loved this month. Improve Your Website Your business website is the centre of your entire web presence, so it’s crucial that you put effort into making it as strong as possible. While, it’s not realistic to update your website every time search engine algorithm changes