Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

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Three Ways to Kickstart Your Christmas Marketing

With Christmas knocking on our door already (where did this year go?),  it’s the perfect time to start preparing for a successful holiday season. If you’re  just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks. Stand Out On Social Media Marketing   In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most

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Meet Some of Our SEO Digital Project Managers

Our SEO team provides expert services to ReachLocal clients in order to help them improve their visibility on top search engines. Armed with best practices and a passion for learning about the unique business needs and goals of our clients, the SEO team is always willing to go the extra mile to get results. Meet a few members of our SEO team below: Hannah Logan I started at ReachLocal in March 2016. Before this, I was the Website Manager for

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Why You Need SEO: 5 Reasons [Video]

Do you have an SEO strategy? In today’s world, SEO is essential for many reasons if you want to be discovered by potential customers on top search engines. It is earned by creating a website that offers high-quality, relevant information for both searchers and search engines and provides users with the best experience possible. In this video from ReachLocal, learn five reasons you need SEO for your business today. Learn more about how ReachLocal works to build a successful SEO strategy

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How to Enhance Your Digital Marketing with PPC & SEO

PPC and SEO are often looked at as two separate marketing strategies. But did you know that you can pair them together? Although PPC and SEO yield different results, when combined, they can help your online marketing in many areas. Here’s how to enhance your digital marketing by combining the two: 1. Improve Your Advertising Campaigns Your PPC and SEO campaigns provide you with data that is relevant and can be applied to other aspects of your digital marketing. Check

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5 Ways You Can Drive More Customers to Your Business

What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.

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Search Advertising and SEO – Why Your Business Needs Both!

Search advertising and Search Engine Optimisation (SEO) may seem like two separate marketing strategies. While they can achieve different results and help you reach different goals, there are many ways that these strategies can complement each other. In fact, using them together can result in reaching more prospects online. Here are three reasons why you should consider using Search Advertising and SEO together. More Online Shelf Space = More Clicks Combining Search Advertising and SEO provides an extra layer of

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ROI Series: Part 3 – Get Real Results From Your SEO

Get Real Results From Your SEO

We’ve looked at the importance of driving ROI from digital marketing and measuring success from Search Engine Advertising. Here is our third and final part of our series which looks at how you can get real results from your SEO. Firstly, Why SEO? SEO is the shelf-space that you want to own so that your business appears in the top spots people look at online. It is also the foundation of your digital presence which appeals to both searchers and search

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Search Engines Don’t Go On Holidays

The holidays are a wonderful time of the year, for most people. It’s a time to slow down, unwind and spend quality time with friends and family. But not for search engines; they never switch off or go on break.  If your business does slow down during the holidays, there’s no better time to catch up and get ahead with your SEO and digital marketing efforts. Make the Most of Christmas Campaigns Google, Yahoo, and Bing provide consumers with the

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Be Visible In The Moments That Matter With These Two Types Of Digital Advertising

Have you ever been told that it’s the journey that matters, not the destination? Local businesses definitely want phones to be ringing off the hook, numerous bookings to be made daily and more customers coming through the doors. But in order to achieve this, we need to redefine and improve the journey that we take our customers on. In most instances purchases are made up of several moments that influence a consumer’s buying decision (leaving aside impulse-buys). So how can

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