What Makes a Good Facebook Ad Creative?

Facebook Advertising is a crucial marketing tactic when looking to reach a specific audience. It can be the most effective way to advertise your brand, service or products if it’s done right.   However, having a budget and knowing which demographics of the audience to get in front of is not enough. Facebook’s algorithm favours pushing organic, relevant and engaging content in the news feed. Don’t get disheartened by this, Facebook Ads do work and still offer stellar ROI, the highest of all social media platforms. Your efforts should go into creating a Facebook Ad that stops the audience from scrolling their feed in order to engage with it.   So, let’s explore three important components that will help you produce a winning Facebook Ad creative.   Facebook Ad Visuals   Whether it’s

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5 Steps to Improve Your Customer Reach Online

James Blog

Online marketing has grown exponentially in a short space of time. A study conducted in January this year found that 4.39 billion people are now using the internet, an increase of 9% as compared to January 2018.   So, what does this mean?   The importance of social media for growing a business  Currently, there are over a billion active daily users on social media. Social media has become the most popular content marketing tactic for B2C businesses. In the second quarter of 2019, an estimated 2.41 billion people

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Impact of Instagram’s “Hiding of Likes” Trial on Businesses and Influencers

Earlier last month, experimental changes were implemented across all Instagram user accounts in Australia. Among other countries, Australia was chosen for the trial for its rapidly growing, and highly engaged userbase.  In a nutshell, users in Australia will no longer be able to see the number of likes generated by a post, with the intention of taking the pressure off platform users. Under the new trial, the total number of likes on photos and views of videos will no longer be displayed on users’ feeds

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Building an Enduring Marketing Strategy

A solid marketing strategy is imperative for any business wanting to make an impact in the marketplace. With a strategic approach, your business can both win new customers and keep existing ones coming back. With such a variety of marketing tactics available, it’s understandable to feel overwhelmed with where to start. Here are four pillars for building a solid foundation for your marketing strategy, which you can build upon with additional tactics in time.  Online Presence  Having a strong online presence is crucial for all businesses. Consumers are most likely to go

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Introducing ReachSocial Ads with Smart Optimisation Technology

Introducing to you one of the greatest highlights of 2018, ReachLocal’s very own ReachSocial Ads (RSA) with Smart Optimisation Technology. A social advertising solution for both Facebook and Instagram with AI technology, something not even Facebook offers yet.    This technology is specifically designed to run multiple Facebook advertising objectives in a single campaign and optimise that campaign around one specific goal.   Both Facebook and RSA have set goals you can choose from. Whether you are choosing to optimise for contact generation, increased reach or creating

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Understanding Facebook Advertising

Understanding Facebook Advertising

Worldwide, there are more than two billion monthly active Facebook users, and over one billion daily users. Teenagers to adults over the age of 65 are all using Facebook; diversity which makes Facebook the most popular social media platform in the world.   Before we begin, you need to know:  Facebook is constantly updating their algorithm and marketers are embracing these changes and including Facebook as part of their strategy.  Small businesses seem to struggle the most with Facebook advertising, either as a result

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Benefits of Social Media for Your Business

Benefits of social media advertising for businesses

Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business.   As of January 2018, there are over 3.196 billion active users on social media, and that number is growing day by day. Social media has a huge impact on society and the way we consume information. Social

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[Infographic] Create a Powerful LinkedIn Company Page

Create a Powerful LinkedIn Company Page

LinkedIn is the most significant and extensive business network on the planet. Your business should be using it to build relationships, establish thought leadership, improve your reputation and build a solid online community. Here are seven easy to follow tips from ReachLocal’s marketing experts on how to create a powerful LinkedIn company page for your business.    

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How Will Facebook’s Algorithm Update Impact Your Business?

On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump

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ReachLocal’s Year in Review

2017 has been a year of fun and hard work. See some of our highlights from this year in the infographic below.

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