Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts. Facebook Advertising Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
Do you often struggle to understand the difference between boosting a post on Facebook and running a Facebook ad campaign? Boosted Posts and Facebook Ads both fall under advertising within the Facebook platform. Both methods require budgets for the content to be shared with a wider audience however the control over the campaign varies greatly between the two.
Instagram has grown enormously since it was first launched in 2010, but only after Facebook bought it in 2011, people learned about the app. By 2012, they saw a huge increase in profiles where users started treating Instagram like a digital scrapbook. Since then, Instagram has evolved and introduced many different features such as direct messages, Instagram Stories, IGTV and a live video feature. In the last decade, Instagram has been a valuable channel for businesses to promote their products and services with
Are you a small business looking into digital advertising? In this infographic, we’ve outlined five digital advertising options that work great for SMBs, explained how they work and why they represent value for money.
Out of all the available ad formats on Facebook, Carousel Ads are the most interactive and visually appealing. Saying that, many advertisers struggle to leverage Carousel Ads for their business. Basics Carousel Ads let you combine 2-10 images or videos within a single ad, each with its own external link. To see the best results, it is better to limit the visual slides to maximum 5-6 per ad. Facebook confirms that advertisers have seen Carousel Ads drive 30-50% lower cost-per-conversions and 20-30% lower cost-per-clicks than a single-image link ad. Whether you are in finance, real estate, auto or travel
Video marketing has become an important strategy for both B2B and B2C businesses. Its value is increasing as 72% of people prefer video over text when learning about a new product or service. More and more businesses are seeing the benefits of incorporating video as part of their marketing strategy. How can you leverage video for your business?
Facebook Advertising is a crucial marketing tactic when looking to reach a specific audience. It can be the most effective way to advertise your brand, service or products if it’s done right. However, having a budget and knowing which demographics of the audience to get in front of is not enough. Facebook’s algorithm favours pushing organic, relevant and engaging content in the news feed. Don’t get disheartened by this, Facebook Ads do work and still offer stellar ROI, the highest of all social media platforms. Your efforts should go into creating a Facebook Ad that stops the audience from scrolling their feed in order to engage with it. So, let’s explore three important components that will help you produce a winning Facebook Ad creative. Facebook Ad Visuals Whether it’s
Online marketing has grown exponentially in a short space of time. A study conducted in January this year found that 4.39 billion people are now using the internet, an increase of 9% as compared to January 2018. So, what does this mean? The importance of social media for growing a business Currently, there are over a billion active daily users on social media. Social media has become the most popular content marketing tactic for B2C businesses. In the second quarter of 2019, an estimated 2.41 billion people
Earlier last month, experimental changes were implemented across all Instagram user accounts in Australia. Among other countries, Australia was chosen for the trial for its rapidly growing, and highly engaged userbase. In a nutshell, users in Australia will no longer be able to see the number of likes generated by a post, with the intention of taking the pressure off platform users. Under the new trial, the total number of likes on photos and views of videos will no longer be displayed on users’ feeds