A solid marketing strategy is imperative for any business wanting to make an impact in the marketplace. With a strategic approach, your business can both win new customers and keep existing ones coming back. With such a variety of marketing tactics available, it’s understandable to feel overwhelmed with where to start. Here are four pillars for building a solid foundation for your marketing strategy, which you can build upon with additional tactics in time. Online Presence Having a strong online presence is crucial for all businesses. Consumers are most likely to go
Introducing to you one of the greatest highlights of 2018, ReachLocal’s very own ReachSocial Ads (RSA) with Smart Optimisation Technology. A social advertising solution for both Facebook and Instagram with AI technology, something not even Facebook offers yet. This technology is specifically designed to run multiple Facebook advertising objectives in a single campaign and optimise that campaign around one specific goal. Both Facebook and RSA have set goals you can choose from. Whether you are choosing to optimise for contact generation, increased reach or creating
Worldwide, there are more than two billion monthly active Facebook users, and over one billion daily users. Teenagers to adults over the age of 65 are all using Facebook; diversity which makes Facebook the most popular social media platform in the world. Before we begin, you need to know: Facebook is constantly updating their algorithm and marketers are embracing these changes and including Facebook as part of their strategy. Small businesses seem to struggle the most with Facebook advertising, either as a result
Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business. As of January 2018, there are over 3.196 billion active users on social media, and that number is growing day by day. Social media has a huge impact on society and the way we consume information. Social
LinkedIn is the most significant and extensive business network on the planet. Your business should be using it to build relationships, establish thought leadership, improve your reputation and build a solid online community. Here are seven easy to follow tips from ReachLocal’s marketing experts on how to create a powerful LinkedIn company page for your business.
On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump
2017 has been a year of fun and hard work. See some of our highlights from this year in the infographic below.
Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you
With Christmas knocking on our door already (where did this year go?), it’s the perfect time to start preparing for a successful holiday season. If you’re just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks. Stand Out On Social Media Marketing In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most
Through Facebook’s robust advertising capabilities, there are plenty of options for you to choose from to get in front of new and current customers. So, understanding your different options for paid ads on Facebook is essential to success. Watch this video to uncover the key differences between Facebook boosted posts and News Feed ads and how they can work together to promote your business. ReachLocal can help you advertise your business on Facebook. Learn more about Facebook advertising or get