On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump
2017 has been a year of fun and hard work. See some of our highlights from this year in the infographic below.
Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you
With Christmas knocking on our door already (where did this year go?), it’s the perfect time to start preparing for a successful holiday season. If you’re just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks. Stand Out On Social Media Marketing In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most
Through Facebook’s robust advertising capabilities, there are plenty of options for you to choose from to get in front of new and current customers. So, understanding your different options for paid ads on Facebook is essential to success. Watch this video to uncover the key differences between Facebook boosted posts and News Feed ads and how they can work together to promote your business. ReachLocal can help you advertise your business on Facebook. Learn more about Facebook advertising or get
Did you know that there are several ways Facebook can generate leads for your business? Whether it’s driving calls to your business, increasing website visits, or growing engagement, advertising on Facebook can be a great way to reach more customers and grow your business. That’s why we have three tips to help your business generate leads on Facebook. Use Website Clicks Website Clicks is an advertising tactic that helps you drive Facebook users to visit your site where they can
What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.
Are you finding that sometimes you might get a like or two, but most of the time when you post on social media you hear crickets? So, what is social media engagement and how is social media marketing ineffective without it? To get your audience commenting, liking, sharing and clicking on your posts, you need to entertain and inspire them. Here are 10 tactics that will help supercharge your visibility as well as your audience engagement on social media!
Every 60 seconds on Facebook: 136,000 photos are uploaded 293,000 statuses are updated 510,000 comments are posted So it goes without saying that standing out and fighting for attention has become more competitive than ever! With this much activity buzzing on one platform, is it worth sharing content and competing for engagement? The answer is YES! Connecting with your audience on social media is crucial for your brand and posting regularly shows that your business is socially engaged. People like
It goes without saying that businesses need to be present in the right place at the exact moment when potential customers are searching, socialising and engaging online. But is that enough? Many business owners know tactics such as social media marketing is an effective way to build brand awareness, engage with new and existing customers and drive local prospects to your website. But how do you keep them on your site? And an even more challenging task is to get