What’s the Difference: Facebook Boosted Posts vs. News Feed Ads

Through Facebook’s robust advertising capabilities, there are plenty of options for you to choose from to get in front of new and current customers. So, understanding your different options for paid ads on Facebook is essential to success. Watch this video to uncover the key differences between Facebook boosted posts and News Feed ads and how they can work together to promote your business. ReachLocal can help you advertise your business on Facebook. Learn more about Facebook advertising or get

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3 Tips to Generate Leads on Facebook

Did you know that there are several ways Facebook can generate leads for your business? Whether it’s driving calls to your business, increasing website visits, or growing engagement, advertising on Facebook can be a great way to reach more customers and grow your business. That’s why we have three tips to help your business generate leads on Facebook. Use Website Clicks Website Clicks is an advertising tactic that helps you drive Facebook users to visit your site where they can

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5 Ways You Can Drive More Customers to Your Business

What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.

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Are you finding that sometimes you might get a like or two, but most of the time when you post on social media you hear crickets? Social media marketing is ineffective without engagement. To get your audience commenting, liking, sharing and clicking on your posts, you need to entertain and inspire them. Here are 10 tactics that will help supercharge your visibility as well as your audience engagement on social media!

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Facebook Engagement – How Can You Stand Out?

Every 60 seconds on Facebook: 136,000 photos are uploaded 293,000 statuses are updated 510,000 comments are posted So it goes without saying that standing out and fighting for attention has become more competitive than ever! With this much activity buzzing on one platform, is it worth sharing content and competing for engagement? The answer is YES! Connecting with your audience on social media is crucial for your brand and posting regularly shows that your business is socially engaged. People like

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Boost Your Marketing Leads by Pairing Social Media and Live Chat

It goes without saying that businesses need to be present in the right place at the exact moment when potential customers are searching, socialising and engaging online. But is that enough? Many business owners know tactics such as social media marketing is an effective way to build brand awareness, engage with new and existing customers and drive local prospects to your website. But how do you keep them on your site? And an even more challenging task is to get

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Facebook Advertising: Which Solution is Right for your Business?

Not sure where to get started with Facebook Advertising? In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.  

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Measuring the Success of Facebook Advertising

Facebook advertising success can look different depending on the type of campaign you’re running and the marketing goals you’re trying to achieve. A successful Facebook campaign should align with the goals that you set. Not sure how to measure success? Here are three ways you can track how your Facebook advertising campaign is performing: Measuring Ad Views and Engagements A simple way to track the success of your Facebook advertising is to look at the impressions (views), reach (people), and

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Compelling Facebook Ad Copy that Converts

  What makes you click on content online? Is it a catchy headline, a great image or are you a sucker for clever link bait? Facebook users read and click on what interests them and this usually consists of photos from friends, funny videos, amusing statuses, and content related to their hobbies. If you’re a business, this is your main competition when trying to reach potential customers on Facebook through advertising. The trick to getting your ads to stand out

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Beyond Likes: How to Get Leads from Facebook

There are 65 million businesses on Facebook! That includes business like yours and your competitors. Are you already one of them? Make sure you are not missing out on the chance to reach a massive 1.23 billion daily active users! But it’s not enough to set up a business page and hope people like it. According to Facebook “The number one reason businesses succeed or fail is their ability to attract customers.” If you’d like to go beyond likes and

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