Learn the Basics of Pay-Per-Click (PPC) Advertising

Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of digital marketing, with approximately 45% of businesses are investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions.  What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service or product.   Over


New Google My Business Features

New Features in Google My Business

Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users.   Let’s find out what these new features do!  Welcome Offers  Who doesn’t like a deal or two? Welcome Offers


How Long Will SEO Take to Rank My Business?

how long will seo take to rank my business reachlocal

How long will SEO take to rank my business? This is the age-old question we hear all the time from our clients here at ReachLocal. It pains me to have to tell you that there really isn’t a simple, ‘one-best-way’ answer to this question.  What we first need to clarify is that this is (unfortunately) a misguided question (sorry). The question that we really should be looking to answer is ‘how can SEO increase my website traffic and the number of leads it generates?’.   Ultimately, optimising your website doesn’t really mean much


How Can I Improve My Search Engine Optimisation (SEO)?

How Can I Improve My SEO

Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted.       Although there are far too many to delve into here, let’s cover off some of the basic starting points when integrating an SEO strategy.  [For a more intensive overview see REACHSEO ‘How It Works’.]    #1 Research  Before you can even think about getting started with SEO, you


What Is Search Engine Optimisation (SEO)?

What is SEO

Finding out more about exactly how search engine optimisation works is kind of like drinking out of a firehose. The reality is, there is just so much information out there (weighed down by complex jargon), that it can be difficult to pinpoint where to start and break down what SEO actually is.     SEO stands for Search Engine Optimisation. It is the practice of improving internal and external factors of a website to increase relevance and the traffic it


Video Advertising – Why It Works

Video advertising why it works

There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon.   #1 Video Advertising Increases


Quality Score: Why It Matters for Your PPC Campaigns

When it comes to your Quality Score, do you know where your business stands? You may be wondering what is Quality Score and how does it impact online advertising efforts? To refresh your memory, Quality Score is a score Google assigns your ads based on their relevance to consumers. It takes your clickthrough rates, landing pages, and ad relevance into consideration when giving your ad a 1-10 rating. If you’re wondering why your Quality Score matters, read these three reasons:


Why You Need to Advertise On Multiple Search Engines

We’ve all heard the saying “don’t put all your eggs in one basket”. The same applies for putting all your ads on Google. Don’t do it. Why? The saying is based on the idea that you don’t want to put all of your resources in the one place. Similarly, while Google is an important place to advertise, it’s not the only search engine consumers’ use. Here are some important stats to consider on why you need to be advertising across


Does Your SEO Agency Report Accurately?

Does your SEO Agency Report Accurately?

Over the weekend, my dog wasn’t too well so I typed “emergency vet Melbourne” into my laptop.  Simultaneously, my partner who was sitting next to me asked her phone “Ok Google, I need an emergency vet in Melbourne.” While the intent was the same, what was displayed by each of our search results looked different. Personalised search results based on historical actions of the consumer is not a new concept. Since 2012 there has been a shift in the way


Google’s New Expanded Text Ad Format

Google Text Ads

On Tuesday, May 24, 2016, Google announced they will be changing how text and display ads appear. This update will expand the format for AdWords in order to improve the optimisation of ads on mobile devices. As a result, nearly 50% more space will be created within the text ad layout for copy, giving advertisers more room to highlight their products, services and promotions. What Will Updated Ads Look Like? The main change is adding a new second headline and