Video Advertising – Why It Works

Video advertising why it works

There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon.   #1 Video Advertising Increases


Quality Score: Why It Matters for Your PPC Campaigns

When it comes to your Quality Score, do you know where your business stands? You may be wondering what is Quality Score and how does it impact online advertising efforts? To refresh your memory, Quality Score is a score Google assigns your ads based on their relevance to consumers. It takes your clickthrough rates, landing pages, and ad relevance into consideration when giving your ad a 1-10 rating. If you’re wondering why your Quality Score matters, read these three reasons:


Why You Need to Advertise On Multiple Search Engines

We’ve all heard the saying “don’t put all your eggs in one basket”. The same applies for putting all your ads on Google. Don’t do it. Why? The saying is based on the idea that you don’t want to put all of your resources in the one place. Similarly, while Google is an important place to advertise, it’s not the only search engine consumers’ use. Here are some important stats to consider on why you need to be advertising across


Does Your SEO Agency Report Accurately?

Does your SEO Agency Report Accurately?

Over the weekend, my dog wasn’t too well so I typed “emergency vet Melbourne” into my laptop.  Simultaneously, my partner who was sitting next to me asked her phone “Ok Google, I need an emergency vet in Melbourne.” While the intent was the same, what was displayed by each of our search results looked different. Personalised search results based on historical actions of the consumer is not a new concept. Since 2012 there has been a shift in the way


Google’s New Expanded Text Ad Format

Google Text Ads

On Tuesday, May 24, 2016, Google announced they will be changing how text and display ads appear. This update will expand the format for AdWords in order to improve the optimisation of ads on mobile devices. As a result, nearly 50% more space will be created within the text ad layout for copy, giving advertisers more room to highlight their products, services and promotions. What Will Updated Ads Look Like? The main change is adding a new second headline and


Google My Business Helps You Get Found Online

Did you know consistent and accurate local listings are one of the factors Google takes into consideration for its organic search rankings? Google wants to provide searchers with the best and most accurate information so it looks for businesses that present a consistent presence across the Web. This includes looking at local listings and review sites to decide what to show in search results. One of the most valuable listings for your online presence is Google My Business. Here are a few


Google Changes its Desktop Search Results

Over the past couple of weeks there has been much discussion in the world of digital advertising around the changes Google has made to the positioning of their paid search ads. Let’s take a moment to examine and understand the changes. What do we know? In simple terms: Google is no longer showing ads to the right of its search results. This means Google’s Desktop search and Mobile search will look much more alike. Ads are no longer appearing on


Monopoly: The SEO Local Listings Edition

In the board game Monopoly the aim is to move around the board, ultimately owning as much property as possible. Local listings work in a similar way so that your business can dominate search engine result pages. In this post we look at how listings work like the board game Monopoly, to impact your SEO. Claim Your Space: Like Monopoly, SEO is about claiming property. When people are looking at a search results page, you want your business to own


Do You Still Need Paid Advertising Once Your SEO Kicks In?

It’s both rewarding and wonderful to see your website appear at the top of search engines when you’ve invested time, money and effort into your SEO. But does this mean you should stop running your paid ads? The answer is: No. Here are three reasons why. Paid versus organic – it’s not a battle There’s a common misconception that paid advertising and SEO are rivals. They are actually harmonious partners. SEO and Search Advertising are two equally important digital marketing


Google Quality Score – What is it and Why Does it Matter?

What Is It And Why Does It Matter?

When talking to local business owners about search advertising, understanding Google’s metrics is often the cause of many headaches. A commonly asked question is not only how are my ads performing, but how do I achieve the most from a search advertising budget? One of the most important metrics impacting search advertising is something Google calls Quality Score, which can affect the performance of search advertising campaigns. What is Quality Score? Quality Score is a way for Google to “grade” your