Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

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Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

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Digital Tactics to Win Back Your Audience’s Attention

Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your

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3 Tips to Optimise PPC With a Mobile Strategy

Did you know a mobile strategy combined with your PPC could help prospects to discover your business online? Here are three tips on how to optimise your PPC campaign with a mobile strategy: Reach all Devices Let’s face it. People are on the internet all the time, whether they are at home, at work, or on the go. But people aren’t using the same devices to access the internet, or look up your business. 60% of Australians own multiple digital

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Your Top 5 Geofencing Questions, Answered!

Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions  with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Geofencing is an advertising technique designed to target a certain area or virtual perimeter using GPS. When a mobile device enters this “virtual fence,” the technology can be used to automatically trigger display ads,

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Location Based Mobile Advertising: Use It to Drive Foot Traffic

If I asked you, what’s the one thing you can’t leave your house without – would you say your mobile phone? Most of us are attached to our smartphones all day long and we use these devices for much more than calling or texting. They are now used to access various apps to engage with social media, check the weather, get directions, research our next holiday, transfer funds, play games, book an Uber, shop and much, much more.   This

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Why Micro-Moments Matter

  What makes a micro-moment interesting and equally challenging is that it’s not really one moment. In fact, it’s a series of micro-moments that are reflective of how consumers behave today. Why Mobile? Think about it. When you need to find or learn something, do something, discover something, watch something or buy something you reach for your phone. Chances are you’ll find information in the form of a Google Search, how-to video, social media  or review site.   Mobile has

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What Does Voice Search Mean for Digital Marketing?

Voice search is changing the way many of us look for and access information. But what exactly is it? It refers a speech recognition technology that allows people to search by saying terms aloud rather than typing them into a search field within a smartphone or desktop browser. Examples of voice-activated digital assistants include Google’s microphone or Siri. So, how will voice search shake things up for digital marketers? In this post we’ll explore what this means for search engine

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5 Ways for Your Business to Improve Online Customer Experience

Did you know poor customer service is estimated to be costing Australian Business $122 billion a year? Customer service is much more than the final transaction between your business and customers. Your customers are engaging with you online – whether it’s through your ads, website or social media channels. Here are five things you can do to help provide a positive online experience for your customers. 1. Have a User-Friendly Website Your prospects and customers want to be able to

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Does Your Mobile Website Have These 4 Key Elements?

Smartphone users spend over 3 hours a day on their phone and 87% of them say they use a search engine on their mobile at least once a day. Google has even made it clear that they prioritise mobile-optimised websites in organic mobile search results, as visiting a non-mobile site from a smartphone can deliver a poor user experience. This highlights the importance of having a mobile website, not only to ensure you don’t miss out on getting found by

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