Facebook Advertising: Which Solution is Right for your Business?

Not sure where to get started with Facebook Advertising? In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.  

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Beyond Likes: How to Get Leads from Facebook

There are 65 million businesses on Facebook! That includes business like yours and your competitors. Are you already one of them? Make sure you are not missing out on the chance to reach a massive 1.23 billion daily active users! But it’s not enough to set up a business page and hope people like it. According to Facebook “The number one reason businesses succeed or fail is their ability to attract customers.” If you’d like to go beyond likes and

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How Does Geofencing Work to Target Your Ideal Audience?

Wouldn’t it be great if you could target people who enter a specific location like your business or an event you’re hosting? Imagine if your ad could show up on their favourite mobile app at that exact moment. We have the perfect mobile display advertising tactic to do just that – it’s called GeoFence! If you’re wondering howGeofencing works, it is a location-based mobile technology that lets you define a specific,, geographic area for displaying your ads on mobile applications.

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ROI Series: Part 3 – Get Real Results From Your SEO

Get Real Results From Your SEO

We’ve looked at the importance of driving ROI from digital marketing and measuring success from Search Engine Advertising. Here is our third and final part of our series which looks at how you can get real results from your SEO. Firstly, Why SEO? SEO is the shelf-space that you want to own so that your business appears in the top spots people look at online. It is also the foundation of your digital presence which appeals to both searchers and search

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ROI Series: Part 2 – Measure the Success of Search Engine Advertising

In the first part of our series, we looked at the importance of driving ROI from your digital marketing. In this section, we’ll explore how you can get bang for your buck specifically from Search Engine Advertising. Search advertising is an effective way to reach prospects online. However, many businesses feel they can’t accurately measure the success of their search advertising campaigns and are unsure about what to do to maximize their efforts. Here are a few ways you can get a

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Digital Marketing Investment: Find out How to Drive ROI

ROI from Your Digital Marketing

Hi and welcome to our three part series on driving ROI from your digital marketing! We understand that as nice as it may be to have a wonderful company culture, an active social media page or processes that run flawlessly, the most important thing that matters to business owners is the bottom line. Every dollar of cash flow counts when it comes to running your business. That’s why we’ve created a series which identifies and explores how you can drive

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Why Reporting Matters When it Comes to Digital Marketing

Have you ever bought a lottery ticket and forgotten to check if you’d won? Successful digital marketing is like winning the lottery. If you don’t check your results you may never know how well you did or are doing. Here are three reasons why you need comprehensive, regular reporting to compliment your digital marketing strategy. Never Miss A Lead By regularly monitoring the performance of your digital marketing campaigns you will have complete transparency of metrics like ad impressions, click

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Search Engines Don’t Go On Holidays

The holidays are a wonderful time of the year, for most people. It’s a time to slow down, unwind and spend quality time with friends and family. But not for search engines; they never switch off or go on break.  If your business does slow down during the holidays, there’s no better time to catch up and get ahead with your SEO and digital marketing efforts. Make the Most of Christmas Campaigns Google, Yahoo, and Bing provide consumers with the

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The Facebook Advertising Solution Your Business Needs

Did you know that you can now stay in front of your customers and engage potential new customers with Facebook retargeting? This is a clever advertising solution that helps businesses maximise their social media marketing efforts by providing return on investment at an affordable cost. One unique feature of this type of advertising is Facebook’s ability to reach new and expanded audiences through targeting options. With more than 15 million monthly Facebook users in Australia, this allows you to remarket

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Everything You Need to Know About Lookalike Audiences for Your Advertising

Are your ads generating a lot of impressions, but not from the right people? How can you make sure the impressions you are getting are from people who are interested in your business? We have the answer! Have you ever heard of lookalike audiences? They are an effective way to ensure your ads are reaching the right types of prospects. But first… you need to understand how site retargeting works Site retargeting is an effective advertising method that allows businesses

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