In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it? Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far
Connect with prospects and customers no matter where they are. You’re driving visitors to your site through SEO, social, content and paid advertising, but are you taking care of them once they get there? You can with TotalLiveChat, ReachLocal’s 24/7 live chat widget. See how it works to capture Jessica as a customer in the fun comic below!
Often when you’re searching for a business – it’s after work hours. The downside to searching at this time is you may not be able to reach the right person because it’s after hours for them as well. That’s why it is essential for businesses to provide website visitors with the information they need when they need it. As demonstrated in the Infographic below, our TotalLiveChat function on your site is valuable in turning visitors into a customer.
Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your
Not sure where to get started with Facebook Advertising? In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.
There are 65 million businesses on Facebook! That includes business like yours and your competitors. Are you already one of them? Make sure you are not missing out on the chance to reach a massive 1.23 billion daily active users! But it’s not enough to set up a business page and hope people like it. According to Facebook “The number one reason businesses succeed or fail is their ability to attract customers.” If you’d like to go beyond likes and
Wouldn’t it be great if you could target people who enter a specific location like your business or an event you’re hosting? Imagine if your ad could show up on their favourite mobile app at that exact moment. We have the perfect mobile display advertising tactic to do just that – it’s called GeoFence! If you’re wondering how Geofencing works, it is a location-based mobile technology that lets you define a specific, geographic area for displaying your ads on mobile
We’ve looked at the importance of driving ROI from digital marketing and measuring success from Search Engine Advertising. Here is our third and final part of our series which looks at how you can get real results from your SEO. Firstly, Why SEO? SEO is the shelf-space that you want to own so that your business appears in the top spots people look at online. It is also the foundation of your digital presence which appeals to both searchers and search
In the first part of our series, we looked at the importance of driving ROI from your digital marketing. In this section, we’ll explore how you can get bang for your buck specifically from Search Engine Advertising. Search advertising is an effective way to reach prospects online. However, many businesses feel they can’t accurately measure the success of their search advertising campaigns and are unsure about what to do to maximize their efforts. Here are a few ways you can get a
Hi and welcome to our three part series on driving ROI from your digital marketing! We understand that as nice as it may be to have a wonderful company culture, an active social media page or processes that run flawlessly, the most important thing that matters to business owners is the bottom line. Every dollar of cash flow counts when it comes to running your business. That’s why we’ve created a series which identifies and explores how you can drive