Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Marketing: Search ads appear at the top of search results when people look for products and services. These ads make sure that your
Wouldn’t it be great if you could target people who enter a specific location like your business or an event you’re hosting? Imagine if your ad could show up on their favourite mobile app at that exact moment. We have the perfect mobile display advertising tactic to do just that – it’s called GeoFence! If you’re wondering how Geofencing works, it is a location-based mobile technology that lets you define a specific, geographic area for displaying your ads on mobile
Are your ads generating a lot of impressions, but not from the right people? How can you make sure the impressions you are getting are from people who are interested in your business? We have the answer! Have you ever heard of lookalike audiences? They are an effective way to ensure your ads are reaching the right types of prospects. But first… you need to understand how site retargeting works Site retargeting is an effective advertising method that allows businesses
A great strategy without great creatives is like an unbaked cake. While all the ingredients are present – it won’t rise and be delicious until you’ve applied some heat. You may have an unbeatable offer and a great landing page but you need high quality creatives to inspire your customers to drive click-throughs. In this article we will explore what we know about ad creatives and how we can achieve success with excellent creatives. What we know about Ad Creatives:
