Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

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Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

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Your Top 5 Geofencing Questions, Answered!

Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions  with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Geofencing is an advertising technique designed to target a certain area or virtual perimeter using GPS. When a mobile device enters this “virtual fence,” the technology can be used to automatically trigger display ads,

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The Inside Scoop: Microsoft/Bing Roundtable, Powered by ReachLocal

If you haven’t already heard, we had the pleasure of hosting a Microsoft Bing Roundtable Session for an exclusive group of ReachLocal business partners at our Sydney Headquarters last week. While you can read more about the event here, I’m sure you’re keen to learn about the key insights and details that were discussed with Rik van der Kooi. Rik van der Kooi (Corporate VP Microsoft Search Advertising, Seattle USA) took our guests and team through the following topics: Growing

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Microsoft/Bing Lunch and Roundtable, Powered by ReachLocal

Every day is exciting at ReachLocal. But, Monday was an extra special day at the ReachLocal APAC Headquarters because we hosted a VIP Microsoft/Bing Business Lunch and roundtable, for our partners. Not only was there delicious food on offer, but the office was buzzing with an inquisitive group of business partners who had received an exclusive invite to meet Rik van der Kooi, in his first ever visit to Australia. About Rik van der Kooi: Rik van der Kooi is

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5 Digital Trends Transforming the Way We Use the Internet

5 Digital Trends Transforming the Way We Use the Internet

Gone are the days when we’d pull out an encyclopaedia or go to a library to do research or find the answer to a mind boggling question. Now we just ‘Google it’. How we find and consume information has evolved immensely since the era of internet. These five statistics about how we search for information online and use our devices to stay connected may just blow your mind. 10.7 million Internet users in Australia go online more than once a

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Could the Goldfish Dominate a Digital World?

Did you know goldfish have an attention span of 9 seconds which is sadly, longer than the average human? A recent Microsoft study highlighted the deteriorating attention span of humans, saying it has fallen from 12 seconds in the year 2000, to eight seconds in 2016. This is claimed to be the effects of an increasingly digitalised lifestyle on the brain. Microsoft’s study found that people are more easily distracted in the presence of devices with screens. “Digital lifestyles affect

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Using Twitter for Small Business: 5 Social Media Tips

This week Twitter turned 10! Happy Birthday, Twitter! With popular social media platforms emerging every month such as Instagram and SnapChat, Twitter may seem like the forgotten form of social media. But did you know Twitter actually offers a lot of potential for local businesses? From engagement to brand management, Twitter makes it easy for businesses to stay connected with their customers online. Here are five tips to keep in mind for your Twitter strategy. Add Images to Tweets Tweets

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Have You Met Facebook’s New Emoji Reactions?

Facebooks New Emojis

If not, where have you been for the last day or so? Facebook’s new emoji reactions are the talk of the social media town. We’d like to take this opportunity to introduce you all to Like’s family: Love, Haha, Wow, Sad and Angry. Facebook users can still respond to a post with their good old friend “like”. But now, by holding down the like button on a mobile or hovering over the like icon on a desktop, you get an

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What You Need to Know about Google’s Penguin Algorithm Update

What You Need to Know About Google's Update

Google has announced that the next Penguin update will allow users to see some great site benefits. Sounds exciting – but what does this actually mean? The Penguin algorithm will work in real time and we can expect to see improved site rankings (as well as penalties) when Google discovers good link building efforts or toxic links on a site. Why is this Penguin Algorithm update exciting? Firstly, how much do you already know about Penguin? In April 2012, Google

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