Benefits Of Social Media For Your Business

Benefits of social media advertising for businesses

Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business.   As of January 2018, there are over 3.196 billion active users on social media, and that number is growing day by day. Social media has a huge impact on society and the way we consume information. Social

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OK Google, Optimise My Business For Voice Search 

How Can I Optimise Business For Voice Search

We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.      Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all our solutions – whether it is YouTube Advertising, ReachSearch or ReachDisplay, we notice here in Australia we pick up on trends not long after they have gained popularity in the

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Video Advertising – Why It Works

Video advertising why it works

There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon.   #1 Video Advertising Increases

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Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

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Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

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Your Top 5 Geofencing Questions, Answered!

Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions  with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Our top geofencing tactics for small companies provide an effective way, targeting consumers at a hyperlocal level to increase brand awareness and conversions in your area or virtual perimeter using GPS. When a mobile

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The Inside Scoop: Microsoft/Bing Roundtable, Powered by ReachLocal

If you haven’t already heard, we had the pleasure of hosting a Microsoft Bing Roundtable Session for an exclusive group of ReachLocal business partners at our Sydney Headquarters last week. While you can read more about the event here, I’m sure you’re keen to learn about the key insights and details that were discussed with Rik van der Kooi. Rik van der Kooi (Corporate VP Microsoft Search Advertising, Seattle USA) took our guests and team through the following topics: Growing

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Microsoft/Bing Lunch and Roundtable, Powered by ReachLocal

Every day is exciting at ReachLocal. But, Monday was an extra special day at the ReachLocal APAC Headquarters because we hosted a VIP Microsoft/Bing Business Lunch and roundtable, for our partners. Not only was there delicious food on offer, but the office was buzzing with an inquisitive group of business partners who had received an exclusive invite to meet Rik van der Kooi, in his first ever visit to Australia. About Rik van der Kooi: Rik van der Kooi is

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5 Digital Trends Transforming the Way We Use the Internet

5 Digital Trends Transforming the Way We Use the Internet

Gone are the days when we’d pull out an encyclopaedia or go to a library to do research or find the answer to a mind boggling question. Now we just ‘Google it’. How we find and consume information has evolved immensely since the era of internet. These five statistics about how we search for information online and use our devices to stay connected may just blow your mind. 10.7 million Internet users in Australia go online more than once a

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Could the Goldfish Dominate a Digital World?

Did you know goldfish have an attention span of 9 seconds which is sadly, longer than the average human? A recent Microsoft study highlighted the deteriorating attention span of humans, saying it has fallen from 12 seconds in the year 2000, to eight seconds in 2016. This is claimed to be the effects of an increasingly digitalised lifestyle on the brain. Microsoft’s study found that people are more easily distracted in the presence of devices with screens. “Digital lifestyles affect

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