Digital Marketing Meets Billboards

Studies show that people who have seen an outdoor marketing campaign are 17% more likely to follow up and engage with that brand on mobile.  Rather than debating whether to pool efforts and resources into digital marketing versus print advertising, it should be common practice for businesses to invest in both.     So, what exactly are the benefits?    #1 Reach  With 72% of Australians travelling on roads to and from work and over 3.5 billion searches per day on Google, you’re bound to reach a more significant portion

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ReachLocal Brisbane Supports Dolly’s Dream Against Bullying

reachlocal dolly's dream team

On 5th August 2018, 9 staff from the ReachLocal Brisbane office will take part in the Brisbane Half Marathon to raise money for the charity, Dolly’s Dream. We will brave the blistering cold as we compete in this 21.1 km race, through Brisbane City streets, in the early hours of Sunday morning to raise funds and awareness to combat the serious issue of bullying. The question you may be asking yourself is, what could possess us, obviously magnificent specimens of

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How to Increase Revenue for Media Companies!

Revenue Media Agency Growth

Businesses are increasingly turning to digital marketing, with an online advertising market revenue of almost 8 billion dollars in 2017. According to Nielson, more than 20 million Australians are actively surfing the web every month, with most of their time spent on Facebook (15 hours) and Google (10 hours). You can access this market by complementing your business with scalable digital marketing products for your clients. If you are a media or technology company, you might consider partnering with a

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ReachLocal ANZ Wins Bing Channel Partner of the Year

We are pleased to announce that Microsoft has awarded us APAC Channel Partner of the Year as part of this year’s Bing Partner Awards. This recognition follows our win in 2017 as Rising Star Partner of the Year. The awards honour individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. ReachLocal is recognised for its Channel Partner work as all our campaigns are automatically set up

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How Will Facebook’s Algorithm Update Impact Your Business?

On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump

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ReachLocal’s Year in Review

2017 has been a year of fun and hard work. See some of our highlights from this year in the infographic below.

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Meet Some of Our SEO Digital Project Managers

Our SEO team provides expert services to ReachLocal clients in order to help them improve their visibility on top search engines. Armed with best practices and a passion for learning about the unique business needs and goals of our clients, the SEO team is always willing to go the extra mile to get results. Meet a few members of our SEO team below: Hannah Logan I started at ReachLocal in March 2016. Before this, I was the Website Manager for

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Why Partner with ReachLocal? 5 Marketing Advantages

Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients?  Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation plan

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ReachLocal’s Unique Partner Program

Does your business have the time and resources to develop new products or cater to the needs of the fast moving digital advertising industry? What if we told you we could give your clients confidence that their digital marketing strategy is successful with facts and data, not just opinions? If you’re a technology company looking to add additional services to your product offering or have clients who could benefit from digital marketing, why not leverage our expertise? ReachLocal is a

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Day in a Life of a Marketing Expert – Wayne Yates

8.00am – Alarm goes off 8.10am – Alarm goes off again 8.15am – Girlfriend wakes me up and tells me the alarm has been going off for the last 3 hours (clearly an exaggeration) 8.20am – I beg the Mrs to make me eggs on toast 8.30am – I make myself eggs on toast while watching the tv from the kitchen. 9.00am – 9.30pm – Getting ready for work, iron my shirt, wash my dishes, listen to music. 9.30am –

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