Differences Between Boosted Posts and Facebook Ads [INFOGRAPHIC]

Facebook Ad Options

Do you often struggle to understand the difference between boosting a post on Facebook and running a Facebook ad campaign?

Boosted Posts and Facebook Ads both fall under advertising within the Facebook platform. Both methods require budgets for the content to be shared with a wider audience however the control over the campaign varies greatly between the two.

Beth O'Sullivan

Beth is studying a Bachelor of Science & Design at ANU. She interned with ReachLocal's marketing team in the summer of 2019-2020, broadening her knowledge of digital marketing, and skills in graphic design. This year Beth will run her first marathon. She likes beach days, eating Thai food and creating artisan jewellery pieces.

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