Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where should you start? Words like search engine optimisation, retargeting, remarketing, social media advertising, display ads, and pay per click can all sound complex and confusing.
We can help by suggesting the perfect trio to get you started! This solution is one that will get visitors to your site, get them engaging with your business and allow you to see reporting on where your leads are coming from so that you can understand your return on investment.
Search Engine Advertising:
It’s the perfect entry into the world of online advertising as it allows you to target customers quickly and efficiently. It does this by ensuring that your business, products, and services show up in search results when consumers are looking online for products and services like yours. This medium of advertising has become more important than ever before because you want to show up when consumers are researching and finding the products and services they need via their tablets and smartphones. With features like the click-to-call within Google search results, will give your business an added advantage.
Having a presence in search results is the first step. But what actually happens once consumers reach your website? If they have a question, can’t find the information they are looking for or are doing research after hours, the live chat function is a great way for them to engage with you. Potential and existing customers can easily reach your business 24/7 and you can capture key information about your visitors such as their phone number, email address and even information about customer service issues. This tool will make sure you capture more leads so that you can convert them into customers.
Track Online Marketing Insights:
No marketing strategy is complete without understanding performance. What if you could get better insights into how all your online and offline marketing was working to get you leads and customers? With a lead tracking and conversion software, your businesses can get more information on all of your leads to turn them into customers, and most importantly, see the results of all your marketing.
If you aren’t investing in these digital strategies and tools, what are you waiting for? We have an unbeatable offer for you, but only until December 31st. You can get Live Chat and ReachEdge (our lead tracking and reporting software) for FREE when you purchase ReachSearch*. To find out more, click here!