Digital Tactics to Win Back Your Audience’s Attention

Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business!

There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your business in your local area, driving visitors to return to your website or even your physical store. These can all help you ultimately increase online conversions like calls and form fills.

Here are three types of online advertising solutions that will do just that!

Retargeting

Have you ever visited a website online and then keep seeing that same brand’s advertising on other websites or in apps you visit? Retargeting is a powerful form of display advertising that allows you to target specific customers who have already shown interest in your products and services. They’ve either visited your website or have used keywords in a search engine that are related to your business. Besides increasing brand awareness, retargeting can bring visitors back to your website, encouraging them to contact you and drive more leads for your business.

You can also retarget your website visitors when they’re using Facebook, whether they’re on the desktop site, mobile site, or mobile app. More than 50% of the Australian population logs into Facebook on a daily basis so the ability to retarget interested users with your ads on this platform can be a huge win.

Mobile Geofencing

Geofencing allows you to target mobile consumers with ads on their smartphones, based on their proximity to a specified location. You can create a “fence” around a location like your own business, any other relevant businesses, or even an event. When people enter this virtual fence they start to see your ad on popular mobile apps that they regularly use, not only while they are in this area but for up to 30 days after leaving your geofence.  The goal of geofencing is to increase brand awareness with local consumers and drive in-person visits. Consumers are constantly using their smartphones to search for nearby businesses, so geofencing provides an opportunity to reach them at the right place and time through their phones.

Display Advertising

Banner advertising works like billboards on the highway giving your business incredible exposure online. They put your business name and message in front of many people across the web and work to improve brand awareness. We’ve found that businesses can experience a bump in business name searches or conversions that lift their other advertising results and website visits.

These strategies, whether on the web, mobile, or Facebook, are effective ways to help you win prospects back.  To learn more about these types of advertising access our free online resources or get in touch with our team today!

Nishtha Handa

Nishtha is the Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for small and medium businesses. She specialises in guiding businesses to improve their social media and digital marketing. When she's not writing about online marketing or researching the latest digital tips and trends, she's planning her next holiday destination, baking a cake or binge watching Netflix.

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