Did you know that you can now stay in front of your customers and engage potential new customers with Facebook retargeting?
This is a clever advertising solution that helps businesses maximise their social media marketing efforts by providing return on investment at an affordable cost.
One unique feature of this type of advertising is Facebook’s ability to reach new and expanded audiences through targeting options. With more than 15 million monthly Facebook users in Australia, this allows you to remarket to people who have already visited your website and drive leads, awareness, and engagement for your business.
Often, creating a highly niche target audience can be significantly expensive. To help businesses target interested consumers more cost-effectively on Facebook, we’ve expanded our social advertising solution to include website retargeting and lookalike audiences.
- With site retargeting, businesses can target their ads to previous website visitors when those visitors are on Facebook’s desktop site, mobile site, or mobile app.
- Businesses can also select to extend their ads to lookalike audiences. These are determined by Facebook based on your visitor’s similarities, using factors such as location, demographics, and interests.
We’re continuously keeping a pulse on the digital marketing industry and our clients’ needs, so that we can continue to offer new features and capabilities that will have the most impact for local businesses.
Contact us to learn more about how you can reach more local customers through Facebook advertising.