Did you know consistent and accurate local listings are one of the factors Google takes into consideration for its organic search rankings? Google wants to provide searchers with the best and most accurate information so it looks for businesses that present a consistent presence across the Web. This includes looking at local listings and review sites to decide what to show in search results.
One of the most valuable listings for your online presence is Google My Business. Here are a few tips that can help you use your Google listing to improve your SEO and present clear and accurate information about your business to local searchers.
Sharing consistent business information such your, name, address, and phone number (NAP) across the web is an important local ranking factor because it shows Google that the information on these sites is trustworthy. If Google sees varying information about your business, it’s not sure what to trust, and as a result, may not show anything about your business at all. Ideally, add as much detail as possible such as number of employees, credit cards taken, opening hours, when the business was founded and so on. Google takes all this information into account when looking at a listing. Plus, having this information listed the same everywhere helps create a user-friendly experience.
How can Google My Business help your local SEO? When you verify your business information through Google My Business, you’re telling Google that your business information is correct on Google Maps, Google search results, and Google+, where consumers are actively searching for businesses online. While it’s important to maintain consistent information across all local listings, this is a great place to start.
What does consistency mean? When it comes to search engines, it’s important that all your business information is exactly the same. For instance, your business name should perfectly match what’s listed on your website, down to punctuation and things like “Inc.” or “Co.” The same goes for your business address – if the address on your website has “St.” instead of “Street,” make sure it’s listed the same way on your Google My Business dashboard and other local listings.
Managing your information through Google My Business can help local searchers find your business online. If you’d like help managing your business listings to improve your organic SEO we can help. Get in touch with us to find out more.