Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO!
There are a large number of factors that contribute to whether your site is shown or shafted.
Although there are far too many to delve into here, let’s cover off some of the basic starting points when integrating an SEO strategy.
Before you can even think about getting started with SEO, you have to make sure you do your research.
What are customers typing into Google or Bing when they’re looking for your business or businesses like yours? For example, if a customer is looking for a plumber, they may type in ‘plumber Sydney’ or they may be more specific and say ‘fix burst pipe Sydney’. Understanding a user’s intent is key, especially when it comes to content development.
Who are your competitors and how are they positioning themselves? Does this change your strategy? You need to know what you’re up against and how you can adjust your game plan to combat this. This includes understanding your own site data to determine where you are now, as compared to where you want to be in the future!
Content is your number 1 ranking factor when it comes to SEO. Your content should be well-written with a natural flow if you want Google or Bing to like you. (They’re deep like that). Jokes aside, with the rise of voice search, natural wording is changing the landscape of SEO as it affects the way that users phrase their searches.
You must also make sure that keywords that are relevant to your business are used consistently and tactfully. Keywords don’t just refer to things like using your industry or brand name, it also means researching what kinds of things your ideal customers are going to be searching for, and including those in your content as well.
This is where long-tail keywords come into play, which, in a nutshell, means words and phrases that are incredibly specific to your business offering, that are intended to target precise demographics and customers. When selecting these words, bear in mind their intent. What are customers looking for when they type them in and who are you trying to attract by using these keywords?
#3 Local SEO
SEO doesn’t end with your website. Make sure that you also develop a presence on social media, local directories and map listings.
Take the time to claim your ‘Google My Business’ (GMB) page and any other listings you find on other directories. You will also need to make sure you have a consistent NAP (name, address, phone number) profile across those listings. Even something as small as an extra space in your phone number or an abbreviation of ‘road’ to ‘rd’ can make all the difference to a search engine – so look carefully!
Reviews, reputation and behavioural signals (engagement) also matter to SEO. This is all the more reason to encourage your happy customers to leave reviews.
In simple terms, the more consistent and widespread your business is online, the more likely you are to be found by a user.
In the old days of SEO, when it came to links on a website, it was all about quantity.
This is no longer the case. Search engines, like Google and Bing, have become ninjas when it comes to identifying sites trying to fool them with multiple links to random pages.
Internal and external links are still very important to have on your site, but now there is a keener scrutiny on the quality of these links and how relevant they are to what your customers are looking for.
Irrelevant links will only hurt your SEO reputation in the long run, so best not to try and trick search engines or your potential customers.
On a basic level, metadata is the text that sits behind your site in your alt text, object descriptions and so on. Search engines read all of this too!
This means that it’s important that all of the text on your site (not just your front-facing content!) is properly optimised for search engines to understand. Your site should be user and search engine-friendly.
To do this, fill out your metadata fields with keywords that are relevant to your site and business and most importantly, ensure that they are accurate.
The overall message is that your website must be search engine compliant. By following the rules of the search engine giants, over time you’ll be rewarded for your growing reputation as a trusted and relevant business!
Want to know more about how you can improve your SEO? Get in touch with one of our SEO Specialists today!