How Does Geofencing Work to Target Your Ideal Audience?

Wouldn’t it be great if you could target people who enter a specific location like your business or an event you’re hosting? Imagine if your ad could show up on their favourite mobile app at that exact moment. We have the perfect mobile display advertising tactic to do just that – it’s called GeoFence!

If you’re wondering howGeofencing works, it is a location-based mobile technology that lets you define a specific,, geographic area for displaying your ads on mobile applications. This allows you to target people (via their smartphones) within that defined area.

How Does it Work?

Once you setup the Geofences for your campaign, consumers are targeted based on the GPS signals of their smartphone. Geofences can also be added or removed depending on the audience you want to reach through your campaign. This technology also allows you to track who visited your location after seeing or clicking your ad.

Three ways you can use Geofence targeting for your business:

 

  1. Target People Near Your Business Location

Using Geofencing to target a large radius around your own location is an effective way to grow awareness for your business and drive more walk-in visits. For example, if your business is a hairdressing salon – you can target people living or working within 5 kilometres of your salon and reach them with a mobile ad that lets them know about your services. You could even provide a special offer for first-time visitors. By targeting consumers who reside near your business, and letting them know what you offer, you can start to grow awareness for your brand, resulting in increased traffic and sales.

  1. Target Your Competitor’s Customers

If your potential customers frequently visit a shopping area where your competitors are located, you can set up a Geofences around their locations. While they may be considering using your competitor, by doing this you can target your prospects with an ad that contains a special offer to drive them to your location instead. By providing a compelling ad for your business, for example offering 20% off, chances are high that they will consider doing business with you.

  1. Target Other Relevant Businesses

In addition to targeting your competitors and your own business location, you can also use Geofencing to target relevant businesses. For example, you may target a nearby nail salon or makeup store so people can see your ads and call you for your hair services when they may be getting ready for a formal event. Think about businesses that may complement yours and target their customers to drive more new customers to your business.

Geofencing is an effective mobile advertising tactic that can help you take your marketing to the next level. Get in touch with us to learn more about how you can use Geofencing for your business.

 

Nishtha Handa

Nishtha is the Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for small and medium businesses. She specialises in guiding businesses to improve their social media and digital marketing. When she's not writing about online marketing or researching the latest digital tips and trends, she's planning her next holiday destination, baking a cake or binge watching Netflix.

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