Small Business Love: 10 Reasons They’re Great

ReachLocal loves small businesses.

We can’t thank you enough for being the backbone of our Australian economy. A lot of hard work, dedication, passion and sleepless nights go into running your business. In case nobody has told you this recently; you are truly inspirational and you’re doing an amazing job!

With the help of the 2016 Economy of Shopping Small: Custom Counts Report, we wanted to take this Valentine’s Day to list a few (10 to be exact) reasons why small businesses are awesome:

  1. Local businesses support their communities with economic activity and job creation. A vibrant small and medium-sized enterprise sector is a vital ingredient for a healthy economy.
  2. There are a lot of you to love! 1,980,401 (almost two million) is the number of small businesses operating in Australia as of November 2016.
  3. You are all about small teams – big impact! Most small businesses operate with fewer than 20 employees in Australia – that’s incredible!
  4. I’m personally one of the four in five Australians who are deeply connected to the small business sector – either through employment, family, or love.
  5. 66 per cent of Australians have worked or currently work in a small business.
  6. 16 per cent of people confessed that a small business played an important role in helping them find their current partner.
  7. 48 per cent of people say they always prefer to buy from local businesses. With increased exposure this number will only grow.
  8. We love that you are friends with each other. Australian small businesses source goods and services from 4.4 other small suppliers each month, spending an average of $104,000 each annually.
  9. 35 percent of small businesses in Australia are today run by people under 35.
  10. From general stores to vet clinics, tax accountants to flower shops, small businesses have hired, helped, supported and sponsored generations of Australians.

These are just 10 of the reasons you’re awesome – we could think of 100 if we needed to! We love what small businesses do and are are committed to seeing your business thrive. ReachLocal has the word ‘local’ in our name, and that’s because we want all local businesses to win by reaching more customers online.




Nishtha Handa

Nishtha is the Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for small and medium businesses. She specialises in guiding businesses to improve their social media and digital marketing. When she's not writing about online marketing or researching the latest digital tips and trends, she's planning her next holiday destination, baking a cake or binge watching Netflix.

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One comment

  1. 1

    Probably these are the reasons that local SEO is gaining more and more importance. Not only among the marketing audiences; even Google has changed their algorithm based on increasing awareness of the local search keywords.
    In short local SEO is no more an optional for any business big or small.

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