5-Minute Web Presence Check [INFOGRAPHIC]

Web Presence Check

Have you ever wondered what prospective customers are seeing about your business when they search for you online? Are they seeing your website? Your social profiles? Your local listings? Is all the information about your business not only accurate but also compelling enough to make them take the plunge and become your customer?    With Search Engines providing more and more personalised results, it can be difficult to understand how you really look online unless you’re armed with some serious technology and a lot of time.    Therefore, it is very important to have a strong


Four Marketing Tactics to Prepare Your Business to Re-Open [INFOGRAPHIC]

Many businesses have been shut down for a while due to the outbreak. As the restrictions slowly begin to ease out, businesses are gearing up to reopen and resume serving their products and services. As we progress towards the new normal, it is essential to readapt and understand the shift in consumer behaviour. Therefore, now is the time to invest in various marketing tactics that will ensure a strong come back. To help you navigate this transition, we have compiled


Digital Marketing on a Budget

How to market your small business on a budget

If you’re starting up or running a small business, you probably don’t have the big budget that your more established, larger competitors enjoy. The truth is: you don’t necessarily need it. There are a lot of digital marketing tactics a business like yours can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you. Invest in a Mobile Responsive Website  If you’re running a business today, there’s no


Things You Should Know About Display Advertising [INFOGRAPHIC]

Display advertising

Display advertising, also known as ‘banner ads’, appears in front of your ideal prospects when they are browsing websites, but not necessarily searching for your product or service.  Display Ads provide a great opportunity for businesses to put themselves in front of their potential customers. Remind about your brand by appearing on web pages they frequently visit. This way, you will stay in front of your prospects based on their online behaviour and physical location throughout their buyer’s journey. Here’s your own personal guide in setting up a successful Display Ads campaign.   We are here to help!  If you need more comprehensive information, feel


Reopen? Drive Customers To Your Business

how to drive customers to your reopen business

No one knows for sure how consumers will react to non-essential businesses being open again. Some may be wary of visiting increasingly crowded public spaces, or of frivolously spending money right now. But there will be others who joyfully rush through shopping centre doors, their money burning a proverbial hole in their pocket.   Either way, you should consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your


Is Your Business Ready to Reopen?

Business owner considers if he is ready to reopen

As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. We’ve stressed before the importance of timely, relevant, consistent communication during the pandemic, and this should continue in any messaging you put out surrounding plans to reopen. Addressing and alleviating consumer health and safety concerns should be paramount. You want to inspire confidence among your customers, as well as promote your reopening. Once you have your message, be sure to update your online presence on all the following platforms.  Prepare Your Website  Prepare or draft


There’s Never Been a Better Time to Advertise on Facebook

Advertise on Facebook to drive customers to your business

Facebook usage is up, with a record number of people using the platform in the first quarter of 2020. However, the company has experienced a “sudden and significant” drop in advertising, impacted by the ongoing coronavirus pandemic. Many businesses have reacted to Covid-19 by pulling ad spend, resulting in decreased marketplace competition on the platform. Across our advertisers, ReachLocal has seen a 17% decrease in the cost of buying 1,000 impressions on Facebook. This is the lowest CPM seen since 2017, meaning that it’s cheaper now than ever before to advertise on Facebook.  This trifecta of


Advertising During Covid-19: Search, Display and Social Media

consumers using different devices to access the internet during covid-19

Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time. Search Engine Advertising  Search is great because you only pay when interested customers click on your ads! Consider expanding your reach across multiple search engines to include Bing, which now has a 7.7% share of the desktop search market in Australia. Many advertisers see even cheaper clicks on Microsoft Advertising than on Google. It may be fair to


Changing Behaviours Impacting Marketing During Covid-19

Woman uses multiple devices to connect with businesses and friends while in isolation at home.

Over the past two months, I’ve noticed some distinct changes in my activities and spending habits due to social distancing measures. While I’ve happily saved money usually spent tapping on-and-off public transport, and swapped an expensive gym membership for free laps around Centennial Park on my own two legs, I have also increased my spending in several unexpected places. Purchases of plants and artwork to make our flat a nicer place to be in, and cooking appliances and accessories to create gourmet dishes and home. I’m also pretty sure my


Reinvent Facebook Marketing Strategies During the Pandemic

Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts.    Facebook Advertising  Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time