Microsoft and Verizon Media first announced their enhanced search partnership in January 2019 for search marketers to have a global platform to run search advertising campaigns. On the 25 June 2019, both Microsoft and Verizon Media officially confirmed the search partnership expansion across Australia and New Zealand. Now both Yahoo and AOL campaigns are exclusively serviced by Microsoft Advertising.
As a Microsoft Advertising Elite Channel Partner, ReachLocal is excited to hear about this partnership. It will enhance and add more reach to search advertising campaigns which ReachLocal are running for our clients. They are likely to see an increase in the volume of high-quality clicks and conversions, specifically for clients targeting Australia and New Zealand.
By consistently optimising search campaigns, our conversion-based technology takes advantage of this expansion by monitoring budgets to capture the potential increase in click volume. In order to connect to the right audience with the right message, ReachLocal’s technology adds Microsoft Artificial Intelligence inputs to its own capabilities.
By the end of 2019, marketers in some regions will have a single global platform to create search advertising campaigns that will reach audiences across the Bing, Yahoo and AOL networks where relevant.
At ReachLocal, we are confident that the partnership between Microsoft and Verizon Media will bring in more advertising possibilities and opportunities for our clients across the ANZ market.