Finishing a degree can be both an exciting and daunting time for many graduating students. It can often be difficult to understand how to get started with limited applied knowledge in your field of choice. Internships are a great way to gain relevant knowledge, skills and experience which will not only help you gain a solid base for practical understanding, it will also help you stand out in a highly competitive job market.
During my final semester at my University (International College of Management, Sydney), I came across an internship program to work for ReachLocal, a leading end-to-end digital marketing agency in Australia and New Zealand. After viewing ReachLocal’s YouTube channel, I saw amazing possibilities to learn from highly experienced marketing specialists. After exploring ReachLocal’s product offerings, I realised that ReachLocal was able to offer many opportunities to learn in; Marketing Communications, Client Managing and Pre-Sales. All of which aligned with my interests in a career in digital marketing. So, in July 2019, I applied for a position at ReachLocal’s North Sydney office.
When I first started at ReachLocal I was tentative and anxious about learning terms like PPC and SEO. Over the last 5 months, I have been able to learn new skillsets and as a result, I have been empowered with the newfound knowledge that will help me progress in the digital marketing field.
On my first day, I was asked to create goals for 30,60 and 90 days of my internship. This helped me to objectively focus on my own learning and what I wanted to get out of the 6-month internship.
One of the highlights of my internship was getting the team’s support which enabled me to work independently. ReachLocal’s friendly work environment makes it easy to always get assistance. This is concurrent with their ethos instilled by ReachLocal that helped me to communicate more effectively in my day-to-day tasks. A recent study in 2018 showed that 57% of people rated soft skills such as communication as being more important than technical skills.
ReachLocal offers a comprehensive onboarding program which includes one-on-one training with mentors who are highly skilled as well as online training modules to equip me with digital marketing solutions that improved my knowledge in marketing and helped hone my communication skills in a fun and interactive environment.
As an intern, it helps to have a team that are approachable and offer to help. For me, this included learning software programs such as Premier Pro, Photoshop and InDesign. This not only helped me with my tasks at ReachLocal, but it also helped me with my own vlogging channel on YouTube.
My Two Cents
To get the most out of your internship, don’t be afraid to put up your hand to learn new things, to get additional projects and accept every opportunity that comes your way. This will not only show your willingness to help support your team, but it also allows you to learn new skills. For me this included, organising and managing events, assisting with video editing for ReachLocal’s Thrive on Thursday series, researching content for external blogs, and writing my own blogs.
The second piece of advice is to organise your time effectively. One way I was able to do this was planning out my weekly schedule on Monday morning. I did this by providing a day-to-day plan to my team. This will not only help you remember all your tasks, but it will also help you keep on top of it and feel a sense of accomplishment.
If you are aspiring to work in the digital marketing industry as an Intern at ReachLocal, contact us here.