We’ve all heard the saying “don’t put all your eggs in one basket”. The same applies for putting all your ads on Google. Don’t do it.
The saying is based on the idea that you don’t want to put all of your resources in the one place. Similarly, while Google is an important place to advertise, it’s not the only search engine consumers’ use. Here are some important stats to consider on why you need to be advertising across multiple search engines.
Google Accounts for 64% of Searches
While this shows that Google is still winning the search engine game with two-thirds of the market share, there are still plenty of opportunities you’re missing out on if you’re only advertising on Google.
1 in 5 People Use Bing
If you’re not advertising on Bing, you’re missing out on nearly 20% of searchers. Bing reports that they can reach 56 million retail searchers that aren’t reachable on Google.
Also if you have an iPhone and ask Siri a question, the search results you’ll see and hear are from Bing. With voice search on the rise, you can’t afford for your business to be absent here.
12% of People Use Yahoo
While this not the highest percentage of searchers, this number does still account for potential customers you could be missing if you’re not advertising on Yahoo.
So, What Does This Mean?
Advertising solely on Google means you could be missing out on reaching about 30% of your target audience.
More people are also turning to social media channels and video content to search for information. Did you know YouTube is the second largest search engine in the world?
By spreading your ads on multiple search engines you can create a greater range of opportunities to get in front of your target customers. This can help you reach the right people when they’re ready to buy regardless of their search engine or device.