Last week, we announced the 6 Finalists of our Online Marketing Success Story Competition on our Facebook, Twitter, Google+, Pinterest and Instagram pages. Local businesses and friends of local businesses could submit an inspiring story about online marketing in 25 words or less, which presented just how online marketing can truly enrich the lives of local businesses and help them get more customers online. The verdict is in… and after much deliberation, we are proud to announce the winner…
All Four x 4 Spares has been providing the 4WD community with superior service and cost effective options for over 28 years. During this time, founder and owner Peter Harris has expanded All Four x 4 Group into 3 all-encompassing divisions, Spares, Service and Dismantling. His one-stop shop provide 4WD lovers with a wide variety of new and used stock unsurpassed in Australia, as well as specialised service from highly experienced tradesmen, delivering top quality work whilst keeping costs down.
Peter attributes much of his success to the benefits of online marketing, and it’s ubiquitous ability to cost-effectively reach thousands of customers across the country. “Online marketing has helped me acquire more customers from all around Australia, I have customers in each state buying parts, and just over 5600 followers on Facebook recommending the business for service, parts or dismantling to their peers Australia-wide” said Peter.
But none of this would have been possible without the help of ReachLocal’s online marketing services. “Online marketing was a topic we originally feared through a lack of understanding” Peter recalled. “But our perception changed when we engaged the experts at ReachLocal. Now, we know that Online Marketing is an opportunity that is critical to our future success”.
In the last 12 months alone, sales for the 4×4 spare parts online store have more than tripled, and conversion from visit into leads and sales are at an all time high. Peter added “We’ve been getting so many quality phone calls from Customers that find us online. And the best part – it is all measurable! We can see the types of leads we’re getting, where the leads are coming from, and we even have the ability to connect with our leads so we can reach out to them while the opportunity is still there! And an added bonus is the fact that we can listen to recorded calls to understand and gather insights on our customers, as well as identify training opportunities for staff”.
Peter noted “Online marketing has definitely contributed to the growth and success of the business. But even more important to note is that selecting the right online marketing supplier is critical to the overall success of the campaign”.
“The most impressive aspect about working with ReachLocal is that they truly want to see fantastic results from using their products and the amount of thought and planning that they put into creating a cost effective and efficient campaign really gives you confidence that you have the right people managing your online activities” said Peter.
For All Four x 4 Spares, ReachLocal is not just an a company they advertise with, but they view ReachLocal as an extension of their business.