ReachLocal ANZ Awarded with 2017 APAC Bing Partner Award

Microsoft awarded ReachLocal ANZ with its “Rising Star” Partner of the Year Award at its inaugural Global Bing Partner Awards ceremony. This ceremony honors individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Partners in APAC, North America and Europe.

ReachLocal was recognised with the 2017 “Rising Star” Partner of the Year for engaging with Bing Ads and showing leadership in an innovative way. Growing together as strong partners has been a key focus for ReachLocal and we have demonstrated that we are able to deliver high quality leads to our clients at a lower cost by partnering with Bing. Additionally, our ongoing collaborations with Bing, such as the Exclusive VIP Client Event we hosted with Rik van der Kooi, Corporate VP of Microsoft Search Advertising, earlier this year have helped position ReachLocal as a trusted advisor for businesses looking to advertise online.

As an Elite SMB Bing Partner, ReachLocal is part of a select group of top-performing partners who enhance the search advertising opportunities of clients using the Bing Network. This partnership enables ReachLocal to amplify the expertise and service provided to clients through exclusive access to training, marketing and technology development.

ReachLocal has successfully offered increased levels of ROI to its search advertising clients thanks to its partnership with Bing. Across APAC in 2016 ReachLocal used Bing for 2,500+ campaigns, generating almost 24 million unique impressions for our advertisers, driving approximately 700,000 clicks and 26,000 calls. Our ongoing partnership will clearly bring increased business opportunity for both our clients and our business.

ReachLocal look forward to expanding their search advertising offering with Bing Ads as it continues to grow globally, with nearly one third PC search market share in the US, over 20% in the UK and over 10% in 9 additional markets.

“We are pleased to recognise ReachLocal work with the “Rising Star” Partner of the Year as part of our inaugural Bing Partner Awards,” said Steve Sirich, General Manager of Bing Ads. “This award celebrates the high-performing and inspiring work from our global Bing Partner Program, and the results realised by our partners and their customers. Congratulations on this deserving achievement.”

For more information on ReachLocal’s “Rising Star” Partner of the Year Award and to see the complete list of winners, visit the Bing Ads Blog.

For more details about the Bing Partner Program, please visit here.


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