Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get
The trick to having a great online presence starts with a well-designed website. Here are four reasons to revamp yours!
Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance. Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers. There are a few important questions a business should ask when looking to get the most out of a marketing reporting platform. #1 Does the platform give us a good understanding about our leads and
In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it? Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far
You’ve just opened a new business, and you need customers quick-smart. Where do you start? The world of marketing strategy can seem complicated when you’re dipping your toe in the water, but here are a few tips on how you can focus on bringing brand new customers to your business. #1 Be where your ideal clients are looking The key to any kind of brand new business is doing your research. Take a moment to brainstorm who your ideal customer is. (Generating some buyer personas could be very useful here). Where do they get
Studies show that people who have seen an outdoor marketing campaign are 17% more likely to follow up and engage with that brand on mobile. Rather than debating whether to pool efforts and resources into digital marketing versus print advertising, it should be common practice for businesses to invest in both. So, what exactly are the benefits? #1 Reach With 72% of Australians travelling on roads to and from work and over 3.5 billion searches per day on Google, you’re bound to reach a more significant portion
My first ever attempt at making a video ad was in Year 7 English class. As far as I was concerned, I was equal parts actress, director, producer, project manager and script writer. I was unstoppable. Totally out of my depth, but unstoppable. The video I made ran for 12 minutes. Yes, that was the condensed version. No, you could not have convinced me to cut anything out. Fast-forward to presentation day, minute 1 of my ad was a sensation,
As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have
LinkedIn is the most significant and extensive business network on the planet. Your business should be using it to build relationships, establish thought leadership, improve your reputation and build a solid online community. Here are seven easy to follow tips from ReachLocal’s marketing experts on how to create a powerful LinkedIn company page for your business.
Did you know that in most countries, more people are searching on mobile devices than people searching on their desktops? If your marketing strategy doesn’t include mobile, you’re probably missing out on those searchers every day. Watch this mobile digital marketing strategy video to learn three ways to make your marketing mobile-friendly. Marketing for mobile is easy with the right strategy! Want more mobile marketing tips? Visit our website here.