Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you
You may already be running search advertising to get your business in front of relevant searchers. But, what are you doing beyond that to keep your business top of mind? Retargeting is the perfect complement to PPC, especially if your business offers products or services with a longer buying cycle. Here are three targeting tactics you should consider adding to your marketing mix. Site Retargeting Site retargeting allows you to show your ad to consumers once they leave your website.
With Christmas knocking on our door already (where did this year go?), it’s the perfect time to start preparing for a successful holiday season. If you’re just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks. Stand Out On Social Media Marketing In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most
Let’s face it; health is a pretty important thing! If we aren’t healthy this can impact us physically and emotionally. The minute we start to see any signs of illness we usually take actions to improve our health such as controlling our diet or exercising and sometimes even heading to the doctor to get a health check. Occasionally we do this even if we are feeling healthy and happy just for a sanity check. Have you considered doing the same
Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your
As you may know, attracting consumers and turning them into customers is the lifeblood of any company. But did you ever think about why someone would choose your competitors over you? Here are three things to ask yourself to help determine why you are losing business to your competitors and to help win back your customers. Are You Slow at Responding? How quickly do you follow up with leads once you are contacted? Do you have an effective lead management
Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your
What’s the number one thing most businesses want? More customers and in-store foot traffic, right? But if you think about it, your user’s experience begins well before customers visit your business. In many cases their experience of your business starts online. That’s why making a tweak or two with your online activity could result in luring more shoppers to visit your store. We’ve put together five of the top digital strategies to help you increase in-person visits to your store.
Every 60 seconds on Facebook: 136,000 photos are uploaded 293,000 statuses are updated 510,000 comments are posted So it goes without saying that standing out and fighting for attention has become more competitive than ever! With this much activity buzzing on one platform, is it worth sharing content and competing for engagement? The answer is YES! Connecting with your audience on social media is crucial for your brand and posting regularly shows that your business is socially engaged. People like
Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients? Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation plan