Video Advertising – A Helpful How-To

Video Advertising - A Helpful How-To

My first ever attempt at making a video ad was in Year 7 English class. As far as I was concerned, I was equal parts actress, director, producer, project manager and script writer. I was unstoppable. Totally out of my depth, but unstoppable. The video I made ran for 12 minutes. Yes, that was the condensed version. No, you could not have convinced me to cut anything out. Fast-forward to presentation day, minute 1 of my ad was a sensation,


Bidding on Your Brand Name – Should You Do It?

Should you bid on your business brand name?

As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have


[Infographic] Create a Powerful LinkedIn Company Page

Create a Powerful LinkedIn Company Page

LinkedIn is the most significant and extensive business network on the planet. Your business should be using it to build relationships, establish thought leadership, improve your reputation and build a solid online community. Here are seven easy to follow tips from ReachLocal’s marketing experts on how to create a powerful LinkedIn company page for your business.    


3 Reasons You Need a Mobile Marketing Strategy

Mobile Marketing Strategies

Did you know that in most countries, more people are searching on mobile devices than people searching on their desktops? If your marketing strategy doesn’t include mobile, you’re probably missing out on those searchers every day. Watch this mobile digital marketing strategy video to learn three ways to make your marketing mobile-friendly. Marketing for mobile is easy with the right strategy! Want more mobile marketing tips? Visit our website here.    


Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you


Retargeting Tactics You Need for Digital Marketing Success

You may already be running search advertising to get your business in front of relevant searchers. But, what are you doing beyond that to keep your business top of mind? Retargeting is the perfect complement to PPC, especially if your business offers products or services with a longer buying cycle. Here are three targeting tactics you should consider adding to your marketing mix. Site Retargeting Site retargeting allows you to show your ad to consumers once they leave your website.


Three Ways to Kickstart Your Christmas Marketing

With Christmas knocking on our door already (where did this year go?),  it’s the perfect time to start preparing for a successful holiday season. If you’re  just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks. Stand Out On Social Media Marketing   In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most


Take the Temperature of Your Business with Our Digital Health Check

Let’s face it; health is a pretty important thing! If we aren’t healthy this can impact us physically and emotionally. The minute we start to see any signs of illness we usually take actions to improve our health such as controlling our diet or exercising and sometimes even heading to the doctor to get a health check. Occasionally we do this even if we are feeling healthy and happy just for a sanity check. Have you considered doing the same


Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your


Why Are Your Customers Going to Your Competitors?

As you may know, attracting consumers and turning them into customers is the lifeblood of any company. But did you ever think about why someone would choose your competitors over you? Here are three things to ask yourself to help determine why you are losing business to your competitors and to help win back your customers. Are You Slow at Responding? How quickly do you follow up with leads once you are contacted? Do you have an effective lead management