New Google My Business Features

New Features in Google My Business

Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users.   Let’s find out what these new features do!  Welcome Offers  Who doesn’t like a deal or two? Welcome Offers

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Why Are Online Reviews Important?

Why are online reviews important to your business?

By ReachLocal ANZ Digital Marketing Consultant, Garry Mautner.    How many times have I heard this?  “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.”  Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews?    You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a

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What Does a Digital Marketing Consultant Do?

You have heard of digital marketing consultants (DMC), but not too sure of what they really do. You are not alone. Before working in digital marketing, I was also clueless.  They have many different roles and responsibilities and considered as a jack of all trades. Ideally, they are responsible to get the business visible online and help attract new customers.   With more and more businesses looking for effective digital marketing, the need for skilled and experienced DMCs are always in demand.  To

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In-house Marketing vs Agency: Which One is Right for You?

In-house Marketing vs Agency

Do you often wonder about the differences between building an in-house marketing team versus outsourcing to a specialised agency?    There are pros and cons for both. Sometimes, having your own in-house team could be the best for your business, but other times outsourcing your intensive parts of marketing strategy is just what your company needs. It all comes down to team size, project complexity and your business needs.  Keeping my biases aside, I am about to lay out a few key points to consider

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5 Ways to Get More Online Reviews

5 Ways to Get More Online Reviews | ReachLocal

Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get

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4 Great Reasons to Revamp Your Website [Infographic]

The trick to having a great online presence starts with a well-designed website. Here are four reasons to revamp yours!

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What To Look For In A Digital Marketing Reporting Platform

digital marketing reporting platform

Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance.   Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers.  There are a few important questions a business should ask when looking to get the most out of a marketing reporting platform.   #1 Does the platform give us a good understanding about our leads and

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Reap the Benefits of Revamping Your Website

In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it?   Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far

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How Can I Attract New Customers to My Business?

You’ve just opened a new business, and you need customers quick-smart. Where do you start? The world of marketing strategy can seem complicated when you’re dipping your toe in the water, but here are a few tips on how you can focus on bringing brand new customers to your business.   #1 Be where your ideal clients are looking   The key to any kind of brand new business is doing your research.   Take a moment to brainstorm who your ideal customer is. (Generating some buyer personas could be very useful here). Where do they get

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Digital Marketing Meets Billboards

Studies show that people who have seen an outdoor marketing campaign are 17% more likely to follow up and engage with that brand on mobile.  Rather than debating whether to pool efforts and resources into digital marketing versus print advertising, it should be common practice for businesses to invest in both.     So, what exactly are the benefits?    #1 Reach  With 72% of Australians travelling on roads to and from work and over 3.5 billion searches per day on Google, you’re bound to reach a more significant portion

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