18 Digital Marketing Acronyms One Must Know

Feeling lost with all the jargon being thrown at you by your marketing expert?  You are not alone! When I first started out in the digital marketing industry, it was quite a challenge to get my head around at learning the most commonly used acronyms. To help you master this lingo, I have complied a list of 18 acronyms you are sure to come across. So go ahead and bookmark this page!    B2B – Business To Business  We are a B2B company. How? We sell our digital marketing solutions to other businesses.   B2C – Business To Consumers  Businesses that sell their

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OK Google, Optimise My Business For Voice Search 

How Can I Optimise Business For Voice Search

We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.      Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all our solutions – whether it is YouTube Advertising, ReachSearch or ReachDisplay, we notice here in Australia we pick up on trends not long after they have gained popularity in the

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How Long Will SEO Take to Rank My Business?

how long will seo take to rank my business reachlocal

How long will SEO take to rank my business? This is the age-old question we hear all the time from our clients here at ReachLocal. It pains me to have to tell you that there really isn’t a simple, ‘one-best-way’ answer to this question.  What we first need to clarify is that this is (unfortunately) a misguided question (sorry). The question that we really should be looking to answer is ‘how can SEO increase my website traffic and the number of leads it generates?’.   Ultimately, optimising your website doesn’t really mean much

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How Can I Improve My Search Engine Optimisation (SEO)?

How Can I Improve My SEO

Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted.       Although there are far too many to delve into here, let’s cover off some of the basic starting points when integrating an SEO strategy.  [For a more intensive overview see REACHSEO ‘How It Works’.]    #1 Research  Before you can even think about getting started with SEO, you

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What Is Search Engine Optimisation (SEO)?

What is SEO

Finding out more about exactly how search engine optimisation works is kind of like drinking out of a firehose. The reality is, there is just so much information out there (weighed down by complex jargon), that it can be difficult to pinpoint where to start and break down what SEO actually is.     SEO stands for Search Engine Optimisation. It is the practice of improving internal and external factors of a website to increase relevance and the traffic it

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The Psychology Behind Video Advertising

86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour.     So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be

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Video Advertising – Why It Works

Video advertising why it works

There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon.   #1 Video Advertising Increases

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Video Advertising – A Helpful How-To

Video Advertising - A Helpful How-To

My first ever attempt at making a video ad was in Year 7 English class. As far as I was concerned, I was equal parts actress, director, producer, project manager and script writer. I was unstoppable. Totally out of my depth, but unstoppable. The video I made ran for 12 minutes. Yes, that was the condensed version. No, you could not have convinced me to cut anything out. Fast-forward to presentation day, minute 1 of my ad was a sensation,

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ReachLocal ANZ Wins Bing Channel Partner of the Year

We are pleased to announce that Microsoft has awarded us APAC Channel Partner of the Year as part of this year’s Bing Partner Awards. This recognition follows our win in 2017 as Rising Star Partner of the Year. The awards honour individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. ReachLocal is recognised for its Channel Partner work as all our campaigns are automatically set up

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How Will Facebook’s Algorithm Update Impact Your Business?

On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump

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