All the Right Reasons to Create a WordPress Site

WordPress was first introduced in 2003 and now it’s one of the most prominent web development platforms. About 60% of all websites use WordPress globally, making it the most popular Content Management System (CMS) for the 7th year in a row. On top of being the most preferred CMS, it is also a great friend to SEO.  So, why should you choose WordPress over other website creation and management platforms?   Responsive design  Responsive website is not a choice but a must have for every business. With a large number of people browsing

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Reap the Benefits of Revamping Your Website

In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it?   Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far

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YouTube Advertising for Your Business

What comes to mind when you think of YouTube? Videos, videos and more videos I would say.   There is plethora of visual content accessible to over one billion users, with audiences on average spending 40 minutes a day on simply watching videos. 18-49-year-olds prefer watching YouTube over any TV network, with views generating into the billions.   It’s quite an interesting shift we are living through; a world where YouTube videos are viewed on TV screens, and TV content being watched on YouTube. It is said that by 2020, more than 80% of online traffic will

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Benefits Of Social Media For Your Business

Benefits of social media advertising for businesses

Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business.   As of January 2018, there are over 3.196 billion active users on social media, and that number is growing day by day. Social media has a huge impact on society and the way we consume information. Social

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18 Digital Marketing Acronyms One Must Know

Digital Marketing Acronyms Explained

Feeling lost with all the jargon being thrown at you by your marketing expert?  You are not alone! When I first started out in the digital marketing industry, it was quite a challenge to get my head around at learning the most commonly used acronyms. To help you master this lingo, I have complied a list of 18 acronyms you are sure to come across. So go ahead and bookmark this page!    B2B – Business To Business  We are a B2B company. How? We sell our digital marketing solutions to other businesses.   B2C – Business To Consumers  Businesses that sell their

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OK Google, Optimise My Business For Voice Search 

How Can I Optimise Business For Voice Search

We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.      Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all our solutions – whether it is YouTube Advertising, ReachSearch or ReachDisplay, we notice here in Australia we pick up on trends not long after they have gained popularity in the

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How Long Will SEO Take to Rank My Business?

how long will seo take to rank my business reachlocal

How long will SEO take to rank my business? This is the age-old question we hear all the time from our clients here at ReachLocal. It pains me to have to tell you that there really isn’t a simple, ‘one-best-way’ answer to this question.  What we first need to clarify is that this is (unfortunately) a misguided question (sorry). The question that we really should be looking to answer is ‘how can SEO increase my website traffic and the number of leads it generates?’.   Ultimately, optimising your website doesn’t really mean much

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How Can I Improve My Search Engine Optimisation (SEO)?

How Can I Improve My SEO

Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted.       Although there are far too many to delve into here, let’s cover off some of the basic starting points when integrating an SEO strategy.  [For a more intensive overview see REACHSEO ‘How It Works’.]    #1 Research  Before you can even think about getting started with SEO, you

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What Is Search Engine Optimisation (SEO)?

What is SEO

Finding out more about exactly how search engine optimisation works is kind of like drinking out of a firehose. The reality is, there is just so much information out there (weighed down by complex jargon), that it can be difficult to pinpoint where to start and break down what SEO actually is.     SEO stands for Search Engine Optimisation. It is the practice of improving internal and external factors of a website to increase relevance and the traffic it

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The Psychology Behind Video Advertising

86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour.     So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be

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