How Will Facebook’s Algorithm Update Impact Your Business?

On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump

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3 Reasons You Need a Mobile Marketing Strategy

Mobile Marketing Strategies

Did you know that in most countries, more people are searching on mobile devices than people searching on their desktops? If your marketing strategy doesn’t include mobile, you’re probably missing out on those searchers every day. Watch this mobile digital marketing strategy video to learn three ways to make your marketing mobile-friendly. Marketing for mobile is easy with the right strategy! Want more mobile marketing tips? Visit our website here.    

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[Infographic] See How a Lead Becomes a Customer with Live Chat

Infographic See How A Lead Becomes A Customer With Live Chat

Connect with prospects and customers no matter where they are. You’re driving visitors to your site through SEO, social, content and paid advertising, but are you taking care of them once they get there? You can with TotalLiveChat, ReachLocal’s 24/7 live chat widget. See how it works to capture Jessica as a customer in the fun comic below!      

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[Infographic] Let Live Chat Work For You Even When You’re Not

Often when you’re searching for a business – it’s after work hours. The downside to searching at this time is you may not be able to reach the right person because it’s after hours for them as well.  That’s why it is essential for businesses to provide website visitors with the information they need when they need it. As demonstrated in the Infographic below, our TotalLiveChat function on your site is valuable in turning visitors into a customer.    

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Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

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Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

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Quality Score: Why It Matters for Your PPC Campaigns

When it comes to your Quality Score, do you know where your business stands? You may be wondering what is Quality Score and how does it impact online advertising efforts? To refresh your memory, Quality Score is a score Google assigns your ads based on their relevance to consumers. It takes your clickthrough rates, landing pages, and ad relevance into consideration when giving your ad a 1-10 rating. If you’re wondering why your Quality Score matters, read these three reasons:

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Digital Tactics to Win Back Your Audience’s Attention

Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your

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3 Tips to Optimise PPC With a Mobile Strategy

Did you know a mobile strategy combined with your PPC could help prospects to discover your business online? Here are three tips on how to optimise your PPC campaign with a mobile strategy: Reach all Devices Let’s face it. People are on the internet all the time, whether they are at home, at work, or on the go. But people aren’t using the same devices to access the internet, or look up your business. 60% of Australians own multiple digital

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Your Top 5 Geofencing Questions, Answered!

Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions  with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Our top geofencing tactics for small companies provide an effective way, targeting consumers at a hyperlocal level to increase brand awareness and conversions in your area or virtual perimeter using GPS. When a mobile

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