How to Combat Web Form Spam

If you have a web form on your website, then it’s likely you have come across spam and junk responses – unfortunately it is inevitable. Not only is it frustrating, but web form spam can also affect your ranking in SERPs.  Before we dive into the main cause of web form spam, let’s first understand that this spam is not caused by your site’s functionality, or your online marketing campaigns.  What is a web form spam?  It’s a method of spamming a website’s submission form with unwanted information, such as links to an offer, advertisements

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Building an Enduring Marketing Strategy

A solid marketing strategy is imperative for any business wanting to make an impact in the marketplace. With a strategic approach, your business can both win new customers and keep existing ones coming back. With such a variety of marketing tactics available, it’s understandable to feel overwhelmed with where to start. Here are four pillars for building a solid foundation for your marketing strategy, which you can build upon with additional tactics in time.  Online Presence  Having a strong online presence is crucial for all businesses. Consumers are most likely to go

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ReachLocal ANZ Retains Elite Bing Partner Status for 2019

Recently, Microsoft named ReachLocal ANZ as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. We take immense pride in retaining this title for three consecutive years. We also won the Bing Rising Star Partner of the Year award in 2017 and the Bing APAC Channel Partner of the Year award in 2018. In addition, we were excited to learn just this week that we are a finalist

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Four Ways to Have an Effective Display Advertising Campaign

There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better.   An Eye-Catching Landing Page  A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience, then

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Key Reasons to Consider Geofencing for Your Business

We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, to message or to scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a marketing perspective, it is one the most effective mobile-focused tactics you can use, and it’s called Geofencing.   What?  Mobile phones are like tracking devices, using GPS, Wi-Fi and radio frequency

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Our Predictions: Top Digital Marketing Trends in 2019

2019 is going to be an exciting year, with lots to offer to SMEs and marketers. We have closely observed some of the emerging trends that are essential to digital marketing to help increase the effectiveness of work in this space.   Below we have outlined some of the reoccurring trends from 2018 that will see significant progress this year.   Without further ado, let’s dive right into it: Voice search is continuing to rise!  Throughout 2018, voice devices from three tech giants have gained popularity in the markets

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All the Right Reasons to Create a WordPress Site

WordPress was first introduced in 2003 and now it’s one of the most prominent web development platforms. About 60% of all websites use WordPress globally, making it the most popular Content Management System (CMS) for the 7th year in a row. On top of being the most preferred CMS, it is also a great friend to SEO.  So, why should you choose WordPress over other website creation and management platforms?   Responsive design  Responsive website is not a choice but a must have for every business. With a large number of people browsing

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Reap the Benefits of Revamping Your Website

In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it?   Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far

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YouTube Advertising for Your Business

What comes to mind when you think of YouTube? Videos, videos and more videos I would say.   There is plethora of visual content accessible to over one billion users, with audiences on average spending 40 minutes a day on simply watching videos. 18-49-year-olds prefer watching YouTube over any TV network, with views generating into the billions.   It’s quite an interesting shift we are living through; a world where YouTube videos are viewed on TV screens, and TV content being watched on YouTube. It is said that by 2020, more than 80% of online traffic will

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Benefits of Social Media for Your Business

Benefits of social media advertising for businesses

Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business.   As of January 2018, there are over 3.196 billion active users on social media, and that number is growing day by day. Social media has a huge impact on society and the way we consume information. Social

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