With Christmas knocking on our door already (where did this year go?), it’s the perfect time to start preparing for a successful holiday season. If you’re just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks.
Stand Out On Social Media Marketing
In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most out of their social media efforts. Why? Well here’s a stat for you to think about – “Facebook sees a 26% increase in posts, photos and videos uploaded over the holiday period, with over 800 million posts generated on Christmas day alone.” Now surely you’d want your business to be a part of this buzz and action. You may be thinking but my business isn’t fully operating over the holidays. It is still this is the perfect time to build brand awareness for your business in the lead up to the new year (giving you every opportunity to kick off your new year strong).
‘Tis the Season to Think of SEO
I’m sure you are looking forward to using this time of year to unwind and spend quality time with friends and family. But not search engines; they never switch off or go on break. Google and Bing provide consumers with the best results to their searches year round. They don’t take a holiday like the rest of us! But that’s great news for your business because at this time of year more people are searching for gift ideas, home renovation tips and travel inspiration. It’s the perfect time to share your offers and promotions as well as content about your products and services. These strategic actions will improve your presence online and assist your business with showing up in organic search results.
Handle Holiday Enquiries
When you are making the effort to keep your online presence strong during the festive season, it is worth your while to provide customers with a great user experience once they arrive at your website. This doesn’t mean that you have to compromise your holidays to be available or take inquiries. We do however recommend having a proactive plan in place. Consider using a messaging service or live chat as an option for website visitors to engage with you. Virtual messaging will ensure you don’t miss a single customer call while you are enjoying the festive season with your family and friends.
Technologies like live chat can help you maintain a 24-hour presence by answering questions from potential customers who visit your website. This way you don’t have to miss out on a potential sale.
How is your business preparing for the holidays? If you’re feeling a little underprepared for your holiday marketing, get in touch with us.