Yes, it’s that time of year already! With a holiday season in full swing and Christmas day just weeks away, you should have your Christmas marketing plan in place. If not, then now is the time to start.
Christmas is one of the biggest and most important periods for SMBs, and in order to get your business in front of as many customers as possible, ReachLocal suggests you make it like Santa and read though our last-minute Christmas marketing checklist not once, but twice.
Pump-up your social media
Social media works a lot like reindeers, helping you prep for your festive season sales. 73% customers claim to be to be influenced by a brand’s social media presence when making a purchase.
Running giveaways – Everyone loves something for free! Spread some cheer amongst your audience by giving away freebees. It’s a great way to get your followers engaged, promote your products and expand your following.
Get creative – Post gift guides, eye-catching imagery, announce special offers with witty captions, and don’t forget to tie in red and green colours along with Christmas appropriate hashtags to add that festive flair.
Share a story or two – Did Someone have a great experience with your brand? Let your followers know it and allow them to share their own experiences in the comments. This is an effective way to get a conversation started.
Make and share videos
Video marketing works! 56% of consumers say that their holiday purchase decision is influenced by watching a branded video on social media. So why not promote your business with a video? Record a 30 second Instagram story to announce a Christmas sale, go live on Facebook to tell your followers about your exclusive products or simply share a video with you and your staff wishing holiday greetings – a video can really resonate with your audience.
Show your gratitude
‘Tis the season to show love! It’s always a good idea to express your appreciation to your clients with a gift, and what better time than Christmas to make them feel valued?
Allocate enough budget to allow you to gift something that is personalised, and not generic. Something will remind them of your brand, whenever they see it or use it.
Operating on a tight budget? No problem! Do it the old school way and send a greeting card. No matter how much the technology has advanced, everyone loves receiving a hand-written card in their mailbox – a great way to make your new clients feel merry, reconnect with previous ones and deepen your relationship with the frequent customers.
Check your listings
Finally, make sure your online information such as address, phone number and website are up-to-date on your local directories. According to Google, 76% of people search ‘near me’ during the holiday season on their smart phones and visit a store nearby within the same day. Most importantly, be sure to update your holiday season operating hours, this is especially important to last-minute shoppers. So, ensure all your information is accurate to avoid missing out on potential customers searching for businesses like yours. Clock is ticking, so hurry and get active with your Christmas marketing!
How is your business preparing for the holiday season? Do let us know in the comments below.