It’s that time of the year again: are you ready to accomplish your 2017 resolutions? Research shows that only 8% of people actually achieve their New Year resolutions. However, if you make your goals specific, measure your progress and share your plan with your peers you are highly likely to be among the 8% of achievers. Here’s a list of 10 resolutions that we think will help you and your business succeed in 2017.
Recommit to Your Vision and Targets
Is your business still operating towards strategies set out in 2016? It might be time to reconsider your original vision and make sure it is relevant to every aspect of your business. Write a vision statement that outlines clear targets and gets you and your staff inspired everyday.
Make the Most of Technology
Let your staff focus on contributing to your business in areas where they can make an impact. Remove manual and time-consuming tasks by implementing apps and digital technology. For example, an easy-to-use marketing software can help your staff work efficiently.
Make Sure to Follow Up
All business owners are stretched for time. There are just not enough hours in a day, with never-ending administrative tasks, dealing with existing clients and pressing deadlines. Make sure you have a clear and effective method to follow up with potential customers and leads. A lead management system or mobile app that allows you to respond to leads while you’re on the go will mean that you’ll never miss a lead.
Trial a New Marketing Tool Every Month
‘I can’t afford to spend time and money on marketing.’ If this thought has ever crossed your mind, you’re not alone. The truth is, you have to invest in marketing if you want your business to prosper. Next to having a solid digital marketing strategy that converts and tracks your leads, you should try things like a new social media campaign, launching a podcast, or setting up regular customer newsletters.
Show Up on Social Media
Is being active on social channels a priority for you in 2017? You can show up and perform really well on social media without the need to be present on every single platform. Find out what works best for your business and start building a strong community from there.
Get on Top of Your Finances
Cash flow is the lifeblood of small and medium business. It can literally make or break your business and as a business owner it is essential to understand of where you stand financially. Make use of the many apps and software that can give you a comprehensive view of your ROI and guidance around your financial health.
Try Something New
Commit to thinking outside-the-box! Get inspired by attending networking opportunities, sign up for a new course, watch Ted-Talks or hear peers and leaders within your industry speak at events. Find time to get out as it will make you more productive and boost your motivation.
Say Goodbye to Employees Who Don’t Fit
The New Year is a good time for reflecting to understand what’s working and what’s not. This can also mean letting staff go. As difficult as this might be, not everyone is the right fit. It is important to create a solution-focused, innovative and strongly talented team.
Focus on Solutions and Celebrate Success
Every win, no matter how big or small, is a win worth acknowledging. Remember to celebrate success as it will lift team morale and will encourage staff to work hard. When reading biographies of highly successful people, like Steve Jobs, Albert Einstein or Walt Disney, there is one important character trait they have in common: it’s about focusing on the solution, not the problem.
Prioritise Your Own Health and Wellbeing
As a business owner you have to make sure you don’t forget to focus on your most important asset: yourself. You can only look after your business if you look after yourself. You can pick up some tips on how to stay healthy as a small business owner here.
If you’d like to focus on your New Year resolutions, let us help by taking digital marketing off your plate. See how we’ve helped other businesses generate, track and respond to online leads here!