18 Digital Marketing Acronyms One Must Know

Digital Marketing Acronyms Explained

Feeling lost with all the jargon being thrown at you by your marketing expert? 

You are not alone! When I first started out in the digital marketing industry, it was quite a challenge to get my head around at learning the most commonly used acronyms.

To help you master this lingo, I have complied a list of 18 acronyms you are sure to come across. So go ahead and bookmark this page! 


B2B – Business To Business 

We are a B2B company. How? We sell our digital marketing solutions to other businesses.  

B2C – Business To Consumers 

Businesses that sell their products and services to consumers.  

CM Content Management System 

A platform that manages the creation, publishing and editing pages within a website. Typically supports multiple users in a collaborative environment. They are particularly great for blogs and website managers.  

CPA – Cost Per Acquisition  

This is a pricing model, where an advertiser pays for a specific acquisition. For example, in digital marketing, an acquisition is a completion of a specified action – it can be anything from a form submission or a purchase.  

CPC – Cost Per Click 

Simply put, CPC is a metric used to measure cost for each click your ad receives. Also note, if a person clicks your ad 3x, then you will be charged for three clicks.  

CPL – Cost Per Lead 

Cost per lead is a pricing model, similar to cost-per-click. When a consumer is interested in the advertiser’s offer – for example, signing up or submitting a form, which later could lead to a prospective sale.  

CPM – Cost Per Thousand Impressions 

The ‘M’ in CPM refers to the roman numeral for 1,000. In this case, it stands for 1,000 advertising impressions or views. So, if one person clicks on 10 pages and your ad loads 10 times, that is 10 impressions and not one.

CTA – Call To Action 

A link that encourages a website visitor to act – for example, ‘Watch now’ or ‘Donate now’. 

CTR – Click Through Rate 

The way you can calculate CTR is by dividing number of impressions by the number of times your ad is shown – basically, it shows the percentage of traffic that clicks. The higher the percentage, the higher the engagement.  

You can use CTR to measure which ads and keywords are successful for you.  

KPI – Key Performance Indicator 

Key performance indicators are the key metrics you plan to measure. Metrics that demonstrate how effectively a company is achieving their key business objectives.

LP  Landing Page 

Landing Page is designed with a single focus of CTA (Call To Action). Whether it’s submitting a form or making a sale, this is the page where a user lands to take some sort of action.    

PPC – Pay Per Click 

This acronym is interchangeable with CPC.  

PPV – Pay Per View 

This is a payment method that is specifically designed for video and visual advertisements. Advertisers pay every time their ad is seen by an audience for a specific period of time.  

ROI – Return On Investment   

What you get out of all the money and efforts that you put in your campaign. 

SEM – Search Engine Marketing 

Search Engine Marketing is a form of PPC advertising where a business pays for appearing on a Search Engine Result Page (SERP). It is a model designed to direct traffic to websites. Your ad will appear dependant on your keywords, search criteria and budget.  

SEO – Search Engine Optimisation 

Ever wondered how you can rank your business site number one on a search engine result page? This is a method used to enhance a website’s position on Google, Bing or Yahoo search results. The objective is to boost up and rank high in terms of visibility, eventually to appear on page one for selected keywords. 

SERPs – Search Engine Results Page 

SERPs are what appear when you complete a search on engines such as Google, Bing and Yahoo. The page display results that are returned by the search engine in response to a keyword query.  

UX  User Experience 

This acronym refers to the user’s interaction from the point of landing on your site until the point of exit. A good UX means that the advertiser or the owner of a website understand the consumer needs by providing seamless site navigation. Easy access to information, brand personality and a purchase process would all add up to a great user experience.  



I hope this glossary helps you uncover the initial stages. Click below to learn more about Digital Marketing.



Dhwani Dave

Dhwani is a Public Relations and Marketing enthusiast who has a natural knack for creating strong content and strategies. Currently she works as a Marketing and Communications Specialist for ReachLocal Australia and New Zealand, looking after both internal and external communications. When she's not busy promoting our brand, she's actively promoting life on Instagram, making short singing videos, enjoying yum cha, planning getaways and exploring the city's best cafes.

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