Only 46 sleeps till Christmas!
The holiday season can sometimes be difficult for local businesses, especially when things are slowing down before the New Year and people are leaving to travel overseas or interstate to visit family.
We want your business to thrive this festive season because we know that four in five Australians are deeply connected to the small business sector – through employment, family, or love.
Now is a great time to develop a strategy to promote holiday specials to your customers. There’s never a bad time to build brand awareness. Here are a few ideas for embracing the holiday season both offline and online so that you can make the most of this time.
- Put together seasonal promotions:
Shoppers may or may not be thinking of your business as the first stop for holiday gifts. So, take some time to brainstorm seasonal promotions and gift-giving ideas specific to your business that you can share online and with your customers. For example, a mechanic might market gift certificates or bundled service packages, while a hair salon might highlight personal pampering specials along with summer hair gift baskets.
- Partner with other businesses:
Find a retailer in your community that would be willing to let you advertise in their store with flyers and coupons. You can help them out by advertising their specials on your social media pages or website.
- Hold an event:
Holding an event at your business is great because you can invite shoppers into your business and offer refreshments, special offers they can redeem later, and branded goodies.
- Advertise online:
Use your social media pages and PPC campaigns to spread the word out about your specials and keep the momentum building throughout the holidays.
The holiday season can be a great time for local businesses to nurture new relationships as well build brand awareness that will last throughout the year.