Search Results for: reviews

Best Practices for Managing Negative Online Reviews

A person leaves you an unhappy review of your product or service online. What do you do? Do you lose faith in your business, or do you end up ignoring the customer and their review?  The number one thing is that you should never ignore them! Online reviews work a lot like word of mouth referrals. Consumers are likely to read others’ experience with your business before betting their money. 90% of us read online reviews, and usually, the top six reviews help determine our buying decision. You need to understand that no business is perfect, and you’ll never be able to please everyone. Receiving negative

Impact of Online Reviews on Local SEO Ranking

In this digital era, consumers are heavily dependent on what others are saying about your business to help them make wise and informed decisions when making purchases. Online reviews provide consumers with an easy way to publish their personal experiences, good or bad. This helps to share their unbiased experience with others looking to buy or engage in similar service.  Online search has radically changed the way people shop and look up information. 90% of consumers will read a review before making a purchase decision, while 91% of

Why Are Online Reviews Important?

By ReachLocal Australia Sales Manager, Garry Mautner.    How many times have I heard this?  “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.”  Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews?    You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a

5 Ways to Get More Online Reviews

Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get

Local SEO: Top Factors that Influence Google’s Local Search Rankings

Dive into the key elements shaping Local SEO. Explore top factors influencing Google’s local search rankings. Master your local online visibility.  When it comes to improving your online visibility within a specific geographical area, mastering Local SEO is imperative. This is especially crucial for brick-and-mortar businesses that cater to customers within a particular locale. Google’s local search rankings have their own set of criteria different from its global counterparts. In this blog, we’ll delve into the top factors that influence

Building a Strong Online Presence: A Guide to Reputation Management

In today’s digital age, where information travels at the speed of light, establishing and maintaining a positive online presence is crucial for businesses. Consumers increasingly turn to the internet to make informed decisions about products and services, and a company’s online reputation plays a pivotal role in shaping these choices. This brings us to the importance of online reputation management (ORM), a proactive strategy that businesses must adopt to build and safeguard their digital image. Why Online Reputation Management Matters:

Data-driven Downtime: Analysing and Adapting Your Online Strategy for the Holiday Season 

As the holiday season approaches, businesses often find themselves in the midst of increased activity and heightened customer engagement. Amid the hustle and bustle, it’s crucial to recognise the value of downtime for data analysis. Understanding customer behavior during the holidays through comprehensive data analysis can significantly impact your online strategy for the future. In this blog, we’ll delve into the importance of data-driven downtime and how businesses can leverage insights to refine their online approach for upcoming holiday seasons. 

Top SEO Strategies for the Holiday Season

The holiday season is not just a time for festivities; it’s also a golden opportunity for businesses to boost their online presence and increase sales. One way to achieve this is through strategic SEO (Search Engine Optimisation) efforts tailored to the holiday season. In this blog, we’ll explore some of the top SEO strategies that can help businesses leverage the increased online activity during this time to improve their search engine rankings.  Keyword Research and Optimisation:   Start by conducting thorough

Your Comprehensive Guide to E-commerce Marketing Success 

In the ever-expanding world of e-commerce, a robust marketing strategy is the key to success. With the digital landscape constantly evolving, understanding and implementing effective marketing tactics are vital for businesses to not only survive but thrive. In this guide, we’ll explore key e-commerce marketing strategies, delving into product listing optimisation, paid advertising, and customer retention tactics that will propel your online store towards sustainable growth.  Product Listing Optimisation: Crafting a Compelling Storefront  Keyword Research and Implementation:  Begin with thorough

Your Essential Marketing Guide: December 2023

Tis the season to be jolly! Close out the year strong with a positive online reputation.