WordPress was first introduced in 2003 and now it’s one of the most prominent web development platforms. About 60% of all websites use WordPress globally, making it the most popular Content Management System (CMS) for the 7th year in a row. On top of being the most preferred CMS, it is also a great friend to SEO.
So, why should you choose WordPress over other website creation and management platforms?
Responsive design
Responsive website is not a choice but a must have for every business. With a large number of people browsing websites on smartphones, tablets and iPads, it needs to be responsive.
When setting up a website with WordPress, you won’t have to worry about building a separate mobile site, WP automatically recognises if a person is viewing a site through web browser or other devices, giving them optimum viewing.
SEO friendly
Content is king! WordPress was originally created for content publishers, with primary focus on publishing blogs and articles. What works in WordPress’ favour is that Google loves fresh content, it is designed in a way where a publisher can seamlessly share, update and regulate content. As a result, fresh and up-to-date content will attract search engines like magnets.
Another reason why WordPress is extremely search engine friendly is because the websites are built on simple and clean codes that are easy to understand, resulting in the site to rank high in search engines.
You can optimise your site even more by using popular plugins.
Plugins for your website features
What are plugins? These are small codes designed to integrate into your site for added functionality. WordPress has a huge directory (over ten thousand) of plugins, and these are specifically designed for non-programmers and designers. Users embed plugins for different kinds of functionality – whether it’s integrating videos, social media sharing or just offering something, there is one for every business type.
You can also add features such as contact forms for potential customers or create a monthly quiz to get the conversation going about your brand, a plugin can solve these issues easily.
WordPress is scalable
About 500 new websites are built on WordPress every day and one of the main reasons is, they are highly scalable. Firstly, with the right set-up and hosting, you can build pages and pages and it won’t slow down or time out. Secondly, it can serve thousands of logged-in users at a time and yet the web pages will be lightning fast the whole time.
To enhance your website performance, Caching is a vital plugin that should be installed which helps you deliver four times faster content and extreme scalability.
Additionally, WP lets you customise a site that is unique to your brand. So, when expanding your business, you won’t have to rebuild the website or look for another platform, it will grow with your business without affecting any site performance.
Open source platform
WordPress works as a universal platform, developed by collection of contributors working towards improving the codes and enhancing the software, helping you create what you want – this makes WordPress the most preferred CMS amongst many developers.
WordPress functionality is uncomplicated to use, giving you an advantage of controlling your site, which means, you can have your own designer/s updating your business site.
ReachLocal creates professionally designed, mobile-responsive and clean-looking sites using the WordPress platform, in line with the latest SEO guidelines. If you are looking for a new site that’s not only easy to update, but provides great user experience and fast speed loading, contact ReachLocal for a free consultation.
Dhwani Dave
