Roughly two thirds of all spend on small businesses is from Generation Z and Millennials. Gen Z will continue to become a major force as a consumer cohort and brands must learn how to communicate and market their products in an impactful way to reach the first digital native generation of consumers.
Recent years have brought unprecedented challenges – the last thing small businesses want to think about is the likelihood of a recession. Unfortunately, with the economy contracting, the highest level of inflation in decades and an extremely volatile housing market – a recession is likely already underway.
93% of people say they are influenced by online reviews. Online reviews work a lot like word-of-mouth referrals and can mean big money for your business and contribute to your search engine rank. This month, make time to review your online listings and develop ways to gain more positive online reviews for your business.
It’s predicted that by 2040, 95% of all purchases will be made through e-commerce. Having a first-rate ecommerce website should be a priority for businesses looking to increase online sales. It’s also a good idea for businesses to be across the latest trends and technology to remain successful.
73% of millennials prefer communications from businesses to come via email. Email marketing is an easy, effective, and inexpensive way for businesses to reach a large number of potential customers. This month spend some time reviewing your businesses email marketing strategy, and come up with some new and creative approaches to win over consumers.
Searches for local businesses continue to grow. 61% of consumers search locally every day, with searches for “open now near me” growing globally by over 400% YOY. By adopting an effective local search marketing strategy for your business, the number of leads and conversions coming through your website will boost sales.
An effective customer communication strategy helps build relationships with your customers, increase loyalty and retention, address customer concerns and complaints, improve your business sentiment and present a cohesive brand message. We’ve put together tips on how your business can improve your customer communications strategy.
81% of consumers conduct online research before making a purchase online. If consumers are visiting multiple sites to find the best product/service they’re after, why not target them while they’re already engaged? Display advertising allows you to put your business in front of consumers where they spend most of their time – browsing online.
For businesses that are serious about growth, a Facebook presence is essential. When you’re running a small business, you want to be visible to the most relevant audience possible – people in your local area who need the goods or services your business provides. You should incorporate social advertising in your marketing strategy if you want to reach new customers and leads.
Your audience spends so much time online. A targeted display advertising campaign is a great way to find and promote your business to them. People usually need to see a message 7x on average before they take action, and those who are retargeted by banner ads are 70% more likely to convert. If your business is not utilizing the power of display advertising, it’s time to start!
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