Understanding the Customer Journey

customer journey of a couple on smartphone

The customer journey refers to the experiences that people have before deciding to purchase a product or service. ReachLocal’s digital marketing experts can help you build your online presence and develop a robust digital marketing strategy to move your target audience along their journey, generating quality leads for your business.

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8 Things Your Website Can Do to Get More Customers

Your website can become a powerful marketing tool with ReachEdge

Your site can become a powerful marketing tool that helps you turn visitors into customers, simply by using the right software. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdge lead conversation software.

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10 Data-Driven Ideas to Inspire your Holiday Marketing

Top ideas for your holiday marketing from ReachLocal

The holiday season has already begun and presents the best money-making opportunity many businesses have had all year. In order to capture as many silly-season shoppers as possible, you need to start thinking about your holiday marketing strategy right now. What does the data say we can expect from the holidays this year? Here’s what we know so far to help you prepare your holiday marketing.

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Facebook Shops: An Introductory Guide for Small Businesses

Consumer making a purchase via Facebook Shops

Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?

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9 Ideas for Your Business to Create Instagram Reels [Infographic]

Learn about Instagram Reels from ReachLocal

The latest trend on social media is Instagram Reels: short videos that can be synced to music or audio clips. If you have a good following on Instagram, why not give Instagram Reels a try with these nine creative ideas for businesses.

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Becoming a Digital Marketing Reseller Could Save Your Business

Young business owner saves business through reselling digital marketing solutions

How can you provide more services to your current customers and grow your business without exhausting all your time and resources? A digital marketing reseller partnership could be the solution. In this article, you will learn what it means to be in a reseller partnership, why you should start one, and how ReachLocal’s digital marketing Reseller Program could be a good fit for you.

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Why Your Lead Gen Strategy Should Include YouTube Ads

Consumers watch YouTube Ads in a group

YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.

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Start Getting Leads from Search Engine Marketing

Start Getting Leads from Search Engine Marketing

What’s the first thing you do when you want to know, go, do or buy something? That’s right, you Google it! The Search Engine Results Page, or SERP, that is displayed for your query can feature up to 17 types of results. That’s a lot of content, and presents several great opportunities for businesses to reach potential new customers through Search Engine Advertising (SEA) and Search Engine Optimisation (SEO).

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Digital Marketing on a Budget

How to market your small business on a budget

There are a lot of digital marketing tactics a startup or small business can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you.

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Reopen? Drive Customers To Your Business

how to drive customers to your reopen business

As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.

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