End of Financial Year (EOFY) Search Marketing Insights

EOFY marketing tips from ReachLocal

Our stay and work from home lifestyles brought on by the Covid-19 pandemic continue to influence consumer and business spending leading into the EOFY period for 2021, presenting a great opportunity for a large variety of advertisers over the coming weeks. Keep reading to learn more about the EOFY marketing opportunity, and how your business can make the most impact with search marketing campaigns.

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6 Plumber Marketing Ideas to Flood Your Business with New Customers

Digital marketing ideas for plumbing service businesses

In the highly competitive plumbing industry it can be difficult to stand out and get found by the right consumers, but the right mix of digital strategies across local listings, search engines, and social media can bring leads and customers flooding in. Keep reading to learn six highly effective marketing ideas for your plumbing business from the experts at LocaliQ.

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5 Ideas to Grow Your LocaliQ Affiliate Revenue

Affiliate partner considers new clients to prospect

One of the big benefits of Affiliate partnerships is that you can constantly reassess the situation and increase the amount of money coming in. With the proper strategy, you can rapidly build up your paycheck. Read our list of five ideas to grow your ReachLocal Affiliate clients and make more money!

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Prepare Your Website for Google’s Page Experience Update

seo analyst works with business owner to update website

Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.

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6 Proven Digital Marketing Strategies for Your Auto Repair Shop

how to market your auto repair shop

We know that the customer journey for auto repairers is short, with the majority of consumers starting on search engines like Google or Bing. This is why paid search ads, local listings and SEO are so effective for car repair marketing. You’ll also need a strong website with convenient and easy ways for potential customers to contact you. The good news is, with a little bit of planning you can ensure you are continually driving customers to your business. Here are six proven digital strategies for marketing your auto repair business.

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Trust a Microsoft Advertising Partner to Help Grow Your Business

man searches using Microsoft Edge

LocaliQ Australia & New Zealand is thrilled to announce we’ve maintained our Elite tier status in the Microsoft Advertising Partner Program for 2021. This valuable partnership allows us to ensure our clients are showing up in all the right places, in the most impactful ways.

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Capture More Home Services Leads with these Marketing Tips!

home services business wins a new customer

Competition between professional home services businesses like locksmiths, cleaners, plumbers and electricians can be fierce! It can be hard to differentiate your offerings from those of your rival providers, which means that fast and fabulous customer service is critical if you want to come out on top. Making it easy for consumers to find your business online, keeping communication seamless and follow-up professional, will all help your business win jobs and build a loyal customer base.

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5 Marketing Trends to Watch in 2021

woman reads about 2021 marketing trends on her iPad

Brands and businesses are looking to technological advancement and social cues to guide their marketing for the year ahead. We suggest you keep doing what’s worked for your business last year and add some of these trends into your mix to take your marketing to the next level. Here are five digital marketing trends to watch out for in 2021.

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Live Chat: The Secret Weapon Your Website Needs

woman uses live chat to engage with a business online after hours

If you don’t have the means to give website visitors the information they want when they want it, you could be missing out on converting valuable customers! Here are three clear-cut reasons live chat is the secret weapon your businesses’ website shouldn’t be without!

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Boost Your Google Click-Through Rate with Seller Ratings

customer clicks ad showing Google seller rating

Having Googles seller rating extension on your search advertising campaigns and organic listings can also result in higher click-through-rates and may be the key to getting more qualified leads, and ultimately more sales, for your business.

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