5 Marketing Trends to Watch in 2021

woman reads about 2021 marketing trends on her iPad

Brands and businesses are looking to technological advancement and social cues to guide their marketing for the year ahead. We suggest you keep doing what’s worked for your business last year and add some of these trends into your mix to take your marketing to the next level. Here are five digital marketing trends to watch out for in 2021.

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Live Chat: The Secret Weapon Your Website Needs

woman uses live chat to engage with a business online after hours

If you don’t have the means to give website visitors the information they want when they want it, you could be missing out on converting valuable customers! Here are three clear-cut reasons live chat is the secret weapon your businesses’ website shouldn’t be without!

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Boost Your Google Click-Through Rate with Seller Ratings

customer clicks ad showing Google seller rating

Having Googles seller rating extension on your search advertising campaigns and organic listings can also result in higher click-through-rates and may be the key to getting more qualified leads, and ultimately more sales, for your business.

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ReachLocal’s Partner Program – An Extension of Your Business

ReachLocal's Partner Program

Partnering with ReachLocal is a simple, flexible and profitable option for a variety of businesses. Our Affiliate and Reseller partnership options can open up a lucrative extension to your business, creating opportunity to gain new customers with an expanded array of services, whilst providing your existing clients additional value.

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3 Essential Marketing Campaigns for the Holidays

three essential chirstmas marketing campaigns

While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. It’s not too late to end your year strong, meet your business goals, and carry the holiday spirit and momentum into the new year. Here are three holiday marketing campaigns that you can start right now.

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How Can Live Chat Benefit Your Local Business?

Consumer interacts with local business via live chat

Consumers today expect immediate answers and attentive customer service. Live chat can help your local business deliver that and more. With benefits for customers and businesses alike, if you’re not already employing a live chat solution on your website, now might be a great time to start. Let’s take a look at the benefits live chat can provide your local business.

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Understanding the Customer Journey

customer journey of a couple on smartphone

The customer journey refers to the experiences that people have before deciding to purchase a product or service. ReachLocal’s digital marketing experts can help you build your online presence and develop a robust digital marketing strategy to move your target audience along their journey, generating quality leads for your business.

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8 Things Your Website Can Do to Get More Customers

Your website can become a powerful marketing tool with ReachEdge

Your site can become a powerful marketing tool that helps you turn visitors into customers, simply by using the right software. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdge lead conversation software.

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10 Data-Driven Ideas to Inspire your Holiday Marketing

Top ideas for your holiday marketing from ReachLocal

The holiday season has already begun and presents the best money-making opportunity many businesses have had all year. In order to capture as many silly-season shoppers as possible, you need to start thinking about your holiday marketing strategy right now. What does the data say we can expect from the holidays this year? Here’s what we know so far to help you prepare your holiday marketing.

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Facebook Shops: An Introductory Guide for Small Businesses

Consumer making a purchase via Facebook Shops

Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?

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