Boost Your Marketing Leads by Pairing Social Media and Live Chat

It goes without saying that businesses need to be present in the right place at the exact moment when potential customers are searching, socialising and engaging online. But is that enough? Many business owners know tactics such as social media marketing is an effective way to build brand awareness, engage with new and existing customers and drive local prospects to your website. But how do you keep them on your site? And an even more challenging task is to get

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Location Based Mobile Advertising: Use It to Drive Foot Traffic

If I asked you, what’s the one thing you can’t leave your house without – would you say your mobile phone? Most of us are attached to our smartphones all day long and we use these devices for much more than calling or texting. They are now used to access various apps to engage with social media, check the weather, get directions, research our next holiday, transfer funds, play games, book an Uber, shop and much, much more.   This

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Measuring the Success of Facebook Advertising

Facebook advertising success can look different depending on the type of campaign you’re running and the marketing goals you’re trying to achieve. A successful Facebook campaign should align with the goals that you set. Not sure how to measure success? Here are three ways you can track how your Facebook advertising campaign is performing: Measuring Ad Views and Engagements A simple way to track the success of your Facebook advertising is to look at the impressions (views), reach (people), and

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Writing Ad Copy That Converts on Facebook

  What makes you click on content online? Is it a catchy headline, a great image or are you a sucker for clever link bait? Facebook users read and click on what interests them and this usually consists of photos from friends, funny videos, amusing statuses, and content related to their hobbies. If you’re a business, this is your main competition when trying to reach potential customers on Facebook through advertising. The trick to getting your ads to stand out

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Beyond Likes: How to Get Leads from Facebook

There are 65 million businesses on Facebook! That includes business like yours and your competitors. Are you already one of them? Make sure you are not missing out on the chance to reach a massive 1.23 billion daily active users! But it’s not enough to set up a business page and hope people like it. According to Facebook “The number one reason businesses succeed or fail is their ability to attract customers.” If you’d like to go beyond likes and

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How Does Geofencing Work to Target Your Ideal Audience?

Wouldn’t it be great if you could target people who enter a specific location like your business or an event you’re hosting? Imagine if your ad could show up on their favourite mobile app at that exact moment. We have the perfect mobile display advertising tactic to do just that – it’s called GeoFence! If you’re wondering how Geofencing works, it is a location-based mobile technology that lets you define a specific, geographic area for displaying your ads on mobile

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Three Features of Lead Ads That Will Generate More Business For You!

Recently we introduced you to Facebook Lead Ads, our unique form of advertising that can help you generate leads right from Facebook News Feeds. But how exactly does this type of social media advertising work to generate more business? Here are three things to know about running Lead Ads on Facebook to generate more business: Convert A Lead in Two Taps “I love filling out forms” – said no one ever! But forms are pretty important for capturing information! That’s why one

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The Inside Scoop: Microsoft/Bing Roundtable, Powered by ReachLocal

If you haven’t already heard, we had the pleasure of hosting a Microsoft Bing Roundtable Session for an exclusive group of ReachLocal business partners at our Sydney Headquarters last week. While you can read more about the event here, I’m sure you’re keen to learn about the key insights and details that were discussed with Rik van der Kooi. Rik van der Kooi (Corporate VP Microsoft Search Advertising, Seattle USA) took our guests and team through the following topics: Growing

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Microsoft/Bing Lunch and Roundtable, Powered by ReachLocal

Every day is exciting at ReachLocal. But, Monday was an extra special day at the ReachLocal APAC Headquarters because we hosted a VIP Microsoft/Bing Business Lunch and roundtable, for our partners. Not only was there delicious food on offer, but the office was buzzing with an inquisitive group of business partners who had received an exclusive invite to meet Rik van der Kooi, in his first ever visit to Australia. About Rik van der Kooi: Rik van der Kooi is

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Small Business Love: 10 Reasons They’re Great

ReachLocal loves small businesses. We can’t thank you enough for being the backbone of our Australian economy. A lot of hard work, dedication, passion and sleepless nights go into running your business. In case nobody has told you this recently; you are truly inspirational and you’re doing an amazing job! With the help of the 2016 Economy of Shopping Small: Custom Counts Report, we wanted to take this Valentine’s Day to list a few (10 to be exact) reasons why

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