Is your business also looking for a way to stay top of mind in a digitally distracted world where people are constantly shifting between websites, social media networks, emails, online videos and search engines? You know, some kind of way to send a subliminal message saying: “Hey I know you were interested and I understand you got busy but would you like to come back”?
Remarketing allows you to re-engage people that have visited your site and recapture lost prospects as they surf the Internet.
What exactly is remarketing?
Remarketing is a type of display advertising that shows your business’s banner ads to people who have recently visited your website. These are visitors who have genuinely expressed interest in your products and services. The goal of remarketing is to keep your brand, products and services top of mind and in front of interested consumers so that they return to your website to contact you or make a purchase.
How does it work?
Here’s a scenario:
Imagine a local blinds and shutters company in Brisbane is investing in search engine advertising to promote timber and venetian blinds. This drives a lot of traffic to their website, but people are leaving without calling or requesting a quote.
To remind interested prospects of the company’s services, the business should use remarketing. This digital advertising solution displays banner ads to former visitors as they surf other sites across the Internet.
The remarketing technology drops a cookie on the prospect’s browser and then uses that cookie to track popular sites they visit. The business’s display ads will be shown to them as they visit these other sites.
Why does your business need remarketing?
If you’re already investing in advertising to get people to your website, remarketing is a cost-effective way to stay in front of those visitors who leave without converting. By reminding interested prospects of what your business has to offer, remarketing encourages them to click on your ad, return to your website and contact you. Even if prospects don’t immediately click on your display ads, being exposed to them repeatedly over a period of time increases familiarity and affinity with your brand.
To learn more about how our remarketing solution can help your business, contact us today!