After giving your social media sites a little love last month, let’s take it a step further! Facebook advertising can help you reach a new audience on both Facebook and Instagram–two places you can’t afford to be missing out on.
Why SEO is Important for Accountants and How to Get Started
As an accountant in Australia, it’s essential to stay ahead of the competition and attract new clients to grow your business. One of the most effective ways to achieve this is through search engine optimisation, or SEO.
XMO – Leveraging AI for Evolved Paid Media Advertising
Paid media advertising has proven to be a tremendous opportunity to reach new audiences, drive leads and conversions. But the reality is managing the complexities of budget allocation and bidding strategies can be daunting.
5 Reasons Why SEO is Crucial for the Success of Your Law Firm
In the fast-paced and highly competitive world of law, having a strong online presence is crucial to staying ahead of the game. Search Engine Optimisation (SEO) is an essential tool for law firms looking to increase their visibility and attract potential clients.
Your Essential Marketing Guide: May 2023
Your social media sites give you a place to directly engage with your target audience and brand fans–so they shouldn’t be ignored! Take a minute this month to look at your social media channels. Can they be improved?
How to Identify Your Competitors
One of the first things to do when performing an analysis of your business is to identify your competitors. But how exactly do we find out who our competitors are and why is it so important? We look at the why and how you should identify your competitors, as well as what you should know about your competitors and how to use that to gain competitive advantage.
What Makes a Good Website?
Like many other aspects of your business, you need to take the time to plan the structure and design of a website. We share 10 ways to make your website great.
Your Essential Marketing Guide: April 2023
Do you have a way to answer questions, capture leads, and give helpful information right on your website? Live chat gives you a way to do all that and more. If you haven’t already, April is the time to consider adding a Live Chat tool to your business’ website.
Summary of Australia Post’s 2023 E-commerce Report
The Australia Post E-commerce Industry Report 2023 provides insights into the current state of the e-commerce industry in Australia, as well as predictions for its future growth and trends. The report is based on research conducted by Australia Post and a survey of over 2,000 Australian consumers and over 1,000 Australian businesses.
Paid Search vs Paid Social for Small Businesses
With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. We share the key characteristics of Paid Search and Paid Social, and how both can work for your small business.