Display Archives - ReachLocal AU Blog

Things You Should Know About Display Advertising [INFOGRAPHIC]

Display advertising, also known as ‘banner ads’, appears in front of your ideal prospects when they are browsing websites, but not necessarily searching for your product or service. Display Ads provide a great opportunity for businesses to put themselves in front of their potential customers. Remind about your brand by appearing on web pages they frequently visit. This way, you will stay in front of your prospects based on their online behaviour and physical location throughout their buyer’s journey. Here’s your own personal guide in setting up a successful Display Ads campaign. We are here to help! If you need more comprehensive information, feel

Gmail Ads: Understanding the Basics [INFOGRAPHIC]

Here’s an Infographic to give you the basic understanding of our recently launched solution, Gmail Ads.

An Introduction to Gmail Ads

Around 1.5 Billion people have a Gmail account, making it fairly safe to say Gmail has a wide net! Gmail is one of the most popular email service providers globally due to its usability and incorporated AI. A Gmail account comes with predictive email body responses and email categorisation to name a few features that make Gmail’s email service a unique and advanced product focused on user experience. You might know what predictive email body responses are and how they benefit the end-user, but what about email categorisation tabs? Gmail users have ‘tabs’ automatically enabled when they create a Gmail account and for many, the feature has become a ‘new normal’ as the benefits speak for

Search Advertising and Display Advertising [INFOGRAPHIC]

Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together.

Four Ways to Have an Effective Display Advertising Campaign

There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better. An Eye-Catching Landing Page A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience, then

Key Reasons to Consider Geofencing for Your Business

We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, to message or to scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a marketing perspective, it is one the most effective mobile-focused tactics you can use, and it’s called Geofencing. What? Mobile phones are like tracking devices, using GPS, Wi-Fi and radio frequency

Digital Marketing Meets Billboards

Studies show that people who have seen an outdoor marketing campaign are 17% more likely to follow up and engage with that brand on mobile. Rather than debating whether to pool efforts and resources into digital marketing versus print advertising, it should be common practice for businesses to invest in both. So, what exactly are the benefits? #1 Reach With 72% of Australians travelling on roads to and from work and over 3.5 billion searches per day on Google, you’re bound to reach a more significant portion