2020 is finally over and it’s time to plan for success as the new year begins! Here are some key marketing moments for your business to make the most of this month.
3 Essential Marketing Campaigns for the Holidays
While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. It’s not too late to end your year strong, meet your business goals, and carry the holiday spirit and momentum into the new year. Here are three holiday marketing campaigns that you can start right now.
Things You Should Know About Display Advertising [INFOGRAPHIC]
Display advertising, also known as ‘banner ads’ are ads that appear in front of your ideal prospects when they are browsing the web, reminding them about your brand, business, products and services. Use this infographic as your personal guide to setting up a successful Display Advertising campaign.
Reopen? Drive Customers To Your Business
As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.
Advertising During Covid-19: Search, Display and Social Media
Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time.
Gmail Ads: Understanding the Basics [INFOGRAPHIC]
Here’s an Infographic to give you the basic understanding of our recently launched solution, Gmail Ads.
An Introduction to Gmail Ads
Around 1.5 Billion people have a Gmail account, making it fairly safe to say Gmail has a wide net! Gmail is one of the most popular email service providers globally due to its usability and incorporated AI. A Gmail account comes with predictive email body responses and email categorisation to name a few features that make Gmail’s email service a unique and advanced product focused on user experience. You might know what predictive email body responses are and how they benefit the end-user, but what about email categorisation tabs? Gmail users have ‘tabs’ automatically enabled when they create a Gmail account and for many, the feature has become a ‘new normal’ as the benefits speak for
Search Advertising and Display Advertising [INFOGRAPHIC]
Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together.
5 Cost-Effective Digital Advertising Solutions for SMBs [INFOGRAPHIC]
Are you a small business looking into digital advertising? In this infographic, we’ve outlined five digital advertising options that work great for SMBs, explained how they work and why they represent value for money.
Four Ways to Have an Effective Display Advertising Campaign
There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better. An Eye-Catching Landing Page A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience, then