Understanding Google Shopping [INFOGRAPHIC]

Understanding Google Shopping

Australia saw a huge influx of consumers turning to online shopping channels with 200,000+ new households shopping online in April 2020 alone. Despite turning to online out of necessity, consumers find online shopping journey’s twice as satisfying as brick and mortar buying, making its continued growth expected. So, if you’re in the retail space, you don’t want to miss out on this opportunity and one type of digital advertising tactic that should absolutely be on your radar is Google Shopping Ads. Check out this infographic to learn more.

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Your Ultimate Marketing Guide: January 2021

January Marketing Guide

2020 is finally over and it’s time to plan for success as the new year begins! Here are some key marketing moments for your business to make the most of this month.

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3 Essential Marketing Campaigns for the Holidays

three essential chirstmas marketing campaigns

While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. It’s not too late to end your year strong, meet your business goals, and carry the holiday spirit and momentum into the new year. Here are three holiday marketing campaigns that you can start right now.

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Things You Should Know About Display Advertising [INFOGRAPHIC]

Display advertising

Display advertising, also known as ‘banner ads’ are ads that appear in front of your ideal prospects when they are browsing the web, reminding them about your brand, business, products and services. Use this infographic as your personal guide to setting up a successful Display Advertising campaign.

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Reopen? Drive Customers To Your Business

how to drive customers to your reopen business

As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.

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Advertising During Covid-19: Search, Display and Social Media

consumers using different devices to access the internet during covid-19

Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time.

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Search Advertising and Display Advertising [INFOGRAPHIC]

Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together. 

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5 Cost-Effective Digital Advertising Solutions for SMBs [INFOGRAPHIC]

5 Cost-Effective Digital Advertising Solutions for SMBs

Are you a small business looking into digital advertising? In this infographic, we’ve outlined five digital advertising options that work great for SMBs, explained how they work and why they represent value for money.

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Four Ways to Have an Effective Display Advertising Campaign

There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better.   An Eye-Catching Landing Page  A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience, then

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Key Reasons to Consider Geofencing for Your Business

Have you considered targeted mobile advertising (geofencing) for your business?

We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, to message or to scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a marketing perspective, it is one the most effective mobile-focused tactics you can use, and it’s called Geofencing.   What?  Mobile phones are like tracking devices, using GPS, Wi-Fi and radio frequency

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