The Australia Post E-commerce Industry Report 2023 provides insights into the current state of the e-commerce industry in Australia, as well as predictions for its future growth and trends. The report is based on research conducted by Australia Post and a survey of over 2,000 Australian consumers and over 1,000 Australian businesses.
Maximise Your Performance Max Campaign This Holiday Season
Are you currently running a Performance Max campaign as part of your marketing strategy? With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales.
Get ready for Cyber Weekend!
Are you ready for Cyber Weekend? We share tips on how to get your brand in front of as many potential customers during the biggest sale period of the year.
E-Commerce Trends Your Business Can Leverage
It’s predicted that by 2040, 95% of all purchases will be made through e-commerce. Having a first-rate ecommerce website should be a priority for businesses looking to increase online sales. It’s also a good idea for businesses to be across the latest trends and technology to remain successful.
How Your Business Can Benefit this EOFY
With 23 days until tax time, we share some insights into how you can take advantage of the growing online retail trend in the lead up to EOFY and beyond.
Understanding Google Shopping [INFOGRAPHIC]
Australia saw a huge influx of consumers turning to online shopping channels with 200,000+ new households shopping online in April 2020 alone. Despite turning to online out of necessity, consumers find online shopping journey’s twice as satisfying as brick and mortar buying, making its continued growth expected. So, if you’re in the retail space, you don’t want to miss out on this opportunity and one type of digital advertising tactic that should absolutely be on your radar is Google Shopping Ads. Check out this infographic to learn more.
5 Marketing Trends to Watch in 2021
Brands and businesses are looking to technological advancement and social cues to guide their marketing for the year ahead. We suggest you keep doing what’s worked for your business last year and add some of these trends into your mix to take your marketing to the next level. Here are five digital marketing trends to watch out for in 2021.
How Can Your e-Commerce Business Attract More Customers Online?
The competitiveness of the online marketplace is only getting harder for smaller or less established businesses. Here are four strategies that can help your e-commerce business sell to more customers online, and even get ahead of your competitors.
Facebook Shops: An Introductory Guide for Small Businesses
Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?