The holidays are a fun time, but they can also be stressful. So, how can you take one thing off your plate so you’re able to focus on what matters most to you this season? Let’s start with your marketing. Unless your business is marketing, it’s probably not your favourite thing to think about. So, what can you worry less about when it comes to marketing this season?
While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. It’s not too late to end your year strong, meet your business goals, and carry the holiday spirit and momentum into the new year. Here are three holiday marketing campaigns that you can start right now.
Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Getting to know your ideal customer and developing buyer profiles takes time to get right. It is well worth the investment and will benefit every aspect of the business. Here’s a handy guide to help you identify your ideal customer.
The holiday season has already begun and presents the best money-making opportunity many businesses have had all year. In order to capture as many silly-season shoppers as possible, you need to start thinking about your holiday marketing strategy right now. What does the data say we can expect from the holidays this year? Here’s what we know so far to help you prepare your holiday marketing.
Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?
Mobile Marketing has taken over the digital marketing space. More and more consumers are searching for businesses from their phones and tablets, and marketers are adjusting their online presence for this shift away from desktop searching. If your business has not got a mobile marketing strategy in place, you could be missing out on a lot of customers! This infographic will walk you through how to jump start your mobile marketing strategy today.
The latest trend on social media is Instagram Reels: short videos that can be synced to music or audio clips. If you have a good following on Instagram, why not give Instagram Reels a try with these nine creative ideas for businesses.
YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.
Search Engine Optimisation (SEO) is pivotal for getting qualified leads to your online store and ranking your website high on search engines. Almost 40% of all traffic to eCommerce sites come from search engines. SEO also helps engage users, drive more traffic to your website and convert more leads. In this article, we have laid out a few SEO strategies with the hope to help you rank your eCommerce website better on search engines.
What’s the first thing you do when you want to know, go, do or buy something? That’s right, you Google it! The Search Engine Results Page, or SERP, that is displayed for your query can feature up to 17 types of results. That’s a lot of content, and presents several great opportunities for businesses to reach potential new customers through Search Engine Advertising (SEA) and Search Engine Optimisation (SEO).
