February may be the shortest month of the year, but it’s packed full of opportunities to promote your business and connect with consumers in creative ways. Here are some strategic and fun ideas for marketing your business this month.
Small business owners have the immense challenge of competing with their small counterparts along with big companies that play in their space. While it may seem like you are fighting an uphill battle, there are plenty of advantages that small businesses have over their larger competitors. Here are 12 small business marketing tips to help you get noticed.
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
A person leaves you an unhappy review of your product or service online. What do you do? Do you lose faith in your business, or do you end up ignoring the customer and their review? The number one thing is that you should never ignore them! Online reviews work a lot like word of mouth referrals. Consumers are likely to read others’ experience with your business before betting their money. 90% of us read online reviews, and usually, the top six reviews help determine our buying decision. You need to understand that no business is perfect, and you’ll never be able to please everyone. Receiving negative
By ReachLocal ANZ Digital Marketing Consultant, Garry Mautner. How many times have I heard this? “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.” Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews? You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a
Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get
Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted. Although there are far too many to delve into here, let’s cover off some of the basic starting points when integrating an SEO strategy. [For a more intensive overview see REACHSEO ‘How It Works’.] #1 Research Before you can even think about getting started with SEO, you
LinkedIn is the most significant and extensive business network on the planet. Your business should be using it to build relationships, establish thought leadership, improve your reputation and build a solid online community. Here are seven easy to follow tips from ReachLocal’s marketing experts on how to create a powerful LinkedIn company page for your business.
Consumers are largely flocking to online sources to leave feedback about businesses. Whether that’s leaving your business a review on sites like TrueLocal, commenting on your business’s Facebook page, or providing feedback on a local listing site, it’s important to know what customers (and prospects) are saying about you online. Here are three easy tips for being aware of your online reputation and taking the next steps to improve your overall web presence. Get Google Alerts Each time your business
While no business enjoys receiving negative complaints, dealing with these issues is something every business needs to be equipped to do. These six tips can help you address unsatisfied customers in a professional manner. 1. Identify the Underlying Problem & Promptly Respond Some reviews or comments can come across as accusatory and highly critical. Whether it be poor service, defective merchandise, or a rude employee, determining and fixing the root of a complaint can help resolve the issue faster. Additionally,